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How to build identity + enrichment + signals + activation + measurement without getting trapped in data vendor models Your media team just spent $50K scaling "AI" audiences… and a chunk of that spend chased people who had already bought. Your suppression lists are stale. Meta is crushing it, Google is noisy, retail media looks promising but every platform tells a different story and none of it rolls back into better audiences next week. Most brands are under pressure to "use

Broken Navigator in Marketing Operations Because your customer journey shouldn't start with "which channel should we blast?" Picture this: You're running a boutique hotel chain across Europe, think chic properties in Amsterdam's canal district, a converted palazzo in Florence, and a minimalist gem near London's Shore-ditch. You've got 75,000 guests in your database. Tomorrow, you're launching a "Summer in Europe" campaign. So what do you do? If you're like most marketers, you

In a recent discussion, Jose and Mukund, delve into the complex realm of data foundations for e-commerce and retail companies. Beginning...

Discover what the composable CDP market is, how large it has become, and who the leading players are in this innovative customer data platform space. Get insights into its growth and significance. iCustomer Composable CDP In today's data-driven world, businesses are constantly seeking flexible and scalable ways to manage customer information. The composable CDP (Customer Data Platform) has emerged as a game-changer, offering modular and customizable solutions tailored to spec