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Resources to help you realize your data’s full potential
Use this collection of articles, case studies, and other resources to improve customer acquisition and drive growth.
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Connecting the Dots: How Hybrid Tracking is Transforming B2B Marketing Attribution
B2B marketers face a uniquely complex challenge: tracking and attributing value across lengthy, multi-stakeholder buying journeys that...
6 Must-Attend Visitor Intelligence Events for Growth Marketers in 2025
Intro: Let’s Be Real—Your Website Visitors Aren’t Really Anonymous 2025 is the year marketers stop guessing and start seeing. Because...
What is a composable CDP? How is it different from a regular CDP?
Discover what the composable CDP market is, how large it has become, and who the leading players are in this innovative customer data...
Top 5 alternatives to 6Sense and Bombora - the intent platforms for B2B
Discover the top 5 alternatives to 6Sense and Bombora, the leading B2B intent platforms. Explore innovative tools that help businesses...
Stop the One-and-Done: Why On-Demand Enrichment is the Future of Demand Generation
Most marketers still treat data enrichment as a one-time event. Once a year, they log into ZoomInfo, Clearbit, or another enrichment...
Scaling to Enterprise: How One AI Company Found a Better, Faster, Cheaper 6sense Alternative in iCustomer
In this customer success narrative, we showcase a rapidly expanding AI startup detail their successful shift from catering to SMBs to...
GTM Decision Intelligence: The Modern Guide to Revenue Architecture for 2025
"In today's market, 67% of GTM initiatives fail. The difference between leaders and laggards isn't strategy—it's their ability to make...
Revolutionizing GTM Ops with Decision Intelligence: Unlock the Power of Your Customer Data
Revolutionizing GTM Ops with Decision Intelligence: Unlock the Power of Your Customer Data
Overcoming LLM Hallucinations and Prompt Dependencies for Accurate GTM Decision Intelligence
As enterprises race to inject LLM hallucinations and decision intelligence capabilities across their operations, two major obstacles...
Why Enterprises Need Domain-Specific Decision Intelligence, Not Just AI Copilots
The rise of generative AI and large language models has ushered in a wave of new "AI copilot" products aimed at enhancing workplace...
Moving Beyond Signal Tracking to Trusted Decision Intelligence
As B2B companies, we invest massive amounts of money and resources into collecting signals about our buyers' journeys. We subscribe to...
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