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Resources to help you realize your data’s full potential
Use this collection of articles, case studies, and other resources to improve customer acquisition and drive growth.
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GTM Decision Intelligence: The Modern Guide to Revenue Architecture for 2025
"In today's market, 67% of GTM initiatives fail. The difference between leaders and laggards isn't strategy—it's their ability to make...
The Hidden Complexity of Marketing Operations: AI Agents for MOps co-intelligence
Most people vastly underestimate the intricacy of marketing operations. Let's take a seemingly straightforward example: processing a new...
iCustomer vs Clay: Data Enrichment Solution for Enterprise
iCustomer vs Clay: Data Enrichment Solution for Enterprise
The Decision-Driven Revolution: GTM or Marketing Operations transition to Co-Intelligence
The Decision-Driven Revolution: GTM or Marketing Operations transition to Co-Intelligence
Revolutionizing GTM Ops with Decision Intelligence: Unlock the Power of Your Customer Data
Revolutionizing GTM Ops with Decision Intelligence: Unlock the Power of Your Customer Data
Overcoming LLM Hallucinations and Prompt Dependencies for Accurate GTM Decision Intelligence
As enterprises race to inject decision intelligence capabilities across their operations, two major obstacles have emerged when working...
Why Enterprises Need Domain-Specific Decision Intelligence, Not Just AI Copilots
The rise of generative AI and large language models has ushered in a wave of new "AI copilot" products aimed at enhancing workplace...
Moving Beyond Signal Tracking to Trusted Decision Intelligence
As B2B companies, we invest massive amounts of money and resources into collecting signals about our buyers' journeys. We subscribe to...
Illuminating the Dark Funnel with Person-Centric Decision Intelligence
The customer journey has become increasingly cloudy and fragmented over the past decade, leaving go-to-market (GTM) teams struggling to...
How AI Is Transforming GTM Precision and Effectiveness in B2B
1. Background As a go-to-market leader, you know the challenges of prioritizing finite resources on the highest-value opportunities at...
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