What does iCustomer do for eCommerce, Retail & CPG?

It unifies shopper and market signals to personalize experiences, build acquisition audiences, optimize assortment and inventory, and improve promotion execution across channels and retailers.

Which signals are supported?

Online and offline behavior, purchase history, browsing patterns, sales and inventory data, and market trends.

Can it improve acquisition efficiency?

Yes—build high-value look-alike audiences from your best customers and suppress existing buyers to focus spend.

How does it help with merchandise planning?

It analyzes sales patterns, inventory levels, and market trends to optimize assortment and forecast demand.

Can promotions adapt to inventory and behavior?

Yes—automate inventory-based promotions and cross-channel experiences that adjust to customer behavior.

Does it support omnichannel reporting?

Yes—see performance across digital and physical retail, track retailer execution, and monitor operational KPIs.

How quickly can teams see value?

Once connected, teams get unified insights and can launch automated experiences; results improve as signals accumulate.

Is this available globally?

Yes—deploy across markets and retailers with controls for regional operations and compliance.

eCommerce & Retail & CPG

Turn Consumer & Shopper Signals Into Revenue Growth

Unify online and offline behavior, predict demand and purchase intent, and deploy personalized experiences that lift AOV and lifetime value. Plan assortment and promotions with AI, and turn complex data into clear actions across every retailer and channel.

Get Started For Free

3D map with location pins and charts labeled “Optimized assortment” and “Forecast demand,” illustrating iCustomer decision intelligence that turns shopper signals into revenue for eCommerce, retail & CPG.

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From Signals To Store, Site & Shelf

Decision Intelligence For eCommerce, Retail & CPG

iCustomer analyzes shopper and market signals to power the full commercial cycle: personalize every touchpoint, build high-value acquisition audiences, optimize merchandise and inventory, and improve promotion execution. One system to see performance, act, and grow.

Predict & Personalize From Real Shopper Signals

See each shopper in one view by unifying fragmented data, then analyze purchase history, browsing patterns, and inventory signals to predict the next-best action across email, web, app, and in-store. Personalize every touchpoint to lift conversion and loyalty.

Report with demand forecast, inventory coverage, and assortment recommendations.

Optimize Assortment And Forecast Demand

Ask your data about sales patterns, inventory levels, and market trends; get answers that optimize assortment, forecast demand, and surface growth opportunities across every channel and retailer. Use those insights to plan smarter and support winning strategies that drive sell-through.

Automate Experiences And Promotions That Perform

Launch automated cross-channel campaigns that adapt to customer behavior, run inventory-based promotions, and monitor retailer performance and operational KPIs with alerts. Act on those alerts to boost conversion and loyalty and turn operational complexity into ROI.

Journey canvas with cross-channel steps and a retailer performance alert.

iCustomer eCommerce, Retail & CPG FAQs

Answers for commerce, retail, and CPG teams aligning shopper signals, merchandising, and promotions.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.