Agentic ABM

Resources to help you realize your data’s full potential

Use this collection of articles, case studies, and other resources to improve customer acquisition and drive growth.

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iWorkers: AI Coworkers for Marketing Ops, ABM Performance Marketing

From Agent Chaos to AI Coworkers: Introducing iWorkers for Marketing Ops, ABM & Performance Marketing

iWorkers: AI Coworkers for Marketing Ops, ABM Performance Marketing

AI/Data

Conceptual illustration emphasizing a shift from channel-first tactics to decision-first GTM—prioritizing who to move, when, and why.

How to Fix Failing GTM in 2026: Switch from Channel-First to Decision-First Marketing

Introducing Decision Intelligence beyond AI in Marketing over-simplification or thinking beyond content The blunt truth Most GTM misses...

Decision Intelligence

Rethinking ICP in 2025: The iCustomer Methodology for Effective ABM and Compounding Growth

The Death of Traditional B2B Playbooks It's a new world out there, and the traditional B2B playbook is officially dead. The buyer journey has fundamentally transformed, creating a landscape where yesterday's strategies not only fail to deliver they actively work against you. Today's B2B environment is overwhelmingly noisy. Every prospect is bombarded with hundreds of messages, ads, and outreach attempts daily. In this cacophony, differentiation isn't just difficult, it's near

GTM operations

Why Now Is the Best Time for Agentic ABM: How B2B CMOs Can Cut Marketing Headcount Without Killing Pipeline

Agentic ABM is the new imperative for CMOs who are facing deep budget cuts on headcount and asked to use AI to replace people

Agents

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