In eCommerce, High Tech & Consumer Technology
Trusted by Leading Enterprises
Driving Measurable Results in Days
40% Higher ROAS
3x Lower CAC
1.2X New Customers
What can you do with iCustomer
1. Identify Your Audience
Find and expand the people and accounts most likely to convert.
-
Match, Enrich & resolve to Universal IDs (people + accounts + events), discover your ICP, audience
-
ICP & Persona Fit (0–100), Attributes, Intent, Content Affinity, Resonance
-
AI Lookalikes on top of your best segments
Output: Portable audiences for LinkedIn, Meta, email/MAP, CRM
3. Experiment & Optimize
Agentic plays that learn every cycle.
-
Observe → Orient → Decide → Act (OODA Loop) with guardrails
-
Orchestrate Agents, human-in-the-loop, versioned
-
Multi-arm tests: creative, offer, persona, resonance, channel auto-rebalanced
Output: Faster iterations, fewer manual hops, compounding lift
4. Unified Analytics & Attribution
One place for decisions → spend → touchpoints → Planning → Learning Loop.
-
Full funnel: content → ad → email → meeting → pipeline → revenue
-
FT/LT/MTA + data-driven models, finance-grade lineage
-
Feedback closes the loop to audiences and budgets
Output: Credible ROAS/ROI and “what to do next”
CTA: See What’s Working
Why iCustomer
Built for outcomes, not demos. Composable yet AI-Native to ensure you optimize your tech stack, own your data & compounding Audience Intelligence.
Domain Expertise > Hype
We’ve shipped CDPs, ABM, marketing optimization, core AI/ML and adtech at scale while building Growth engines for Enterprise & fast growing companies.
Agentic AI Native not Agent-Washed
Conversational UI + Agent orchestration + long/short-term memory + tool/model adapters - reinforcement learnings - out of the box.
Composable by Design
Keep what works, sunset what doesn’t. Own your data, own your intelligence. Your warehouse stays the source of truth.
OneSource Graph
Real-world identity, multi source/vendor data to enable matching, people enrichment, consent, signals and context your agents & GTM operations can trust.
Directly Maps to Enterprise Tasks
Resolve matches, enrich attribution details, fix data quality anomalies, validate for compliance, learn, adapt and more inside your workflows.
Your Bespoke Knowledge Graph
Convert your existing Data Infra into a AI ready Graph & compounding Growth Engine, Own your data and Intelligence instead of relying on any Blackbox.
Composable Decision Intelligence
Data → Intelligence → Activation (Repeat)
Activation and Learning Loop
LinkedIn/Meta, email/MAP, CRM tasks, web personalization. Outcomes flow back to scores, segments, and budgets.
Decision Intelligence
Fit/intent scoring, affinity, cohorting, next best offer, policy guardrails, agent memory, and OODA-loop optimization.
Data Foundation
Identity resolution (people/accounts), visitor intelligence, enrichment (B2B + consumer), consent & governance, audience portability. Connect your warehouse, CRM/MAP, web, and ad channels.
The Agent Catalog
martech + adtech, B2B & B2C
Agents That Drive Outcomes Day One
#F4C56B
Agent
Audience Builder
Stitch, score, lookalikes, export anywhere
#2966BC
Agent
ABM Precision Ads
Role-aware TOFU/MOFU/BOFU sequences
#2966BC
Agent
Attribution Resolver
Unify touchpoints, apply FT/LT/MTA + data-driven model
#B990EE
Agent
Match Booster
Maximize people-level match rates on paid social
#B990EE
Agent
Lifecycle Nurture
Segment-aware drips with memory and guardrails
#FB7F64
Agent
Data Quality & Compliance
Detect anomalies, fix merges, validate consent & residency
#F4C56B
Agent
Visitor Intelligence
De-anonymize, map to buying committees, trigger next best action
#2966BC
Agent
ROAS Optimizer
Creative/offer/channel multi-arm tests, budget rebalancing
Solutions by Team
Built for Marketing Teams — B2B & B2C
Precision Audiences
Social Orchestration
SDR
Triggers
Unified Attribution
B2B
Marketing & RevOps
-
ABM/ABX precision audiences & buying-committee coverage.
-
People-level paid social + account-level orchestration.
-
SDR triggers, meeting acceleration, pipeline clarity.
-
Unified attribution trusted by sales & finance.
Identity Segments
Personal
Signals
Agentic Journeys
Channel Optimization
B2C
Retail & eCommerce Marketing
-
Identity + affinity segments, SKU/category lookalikes.
- Paid social & onsite personalization from real-time signals.
-
Cart/price-drop/back-in-stock agentic journeys.
-
Channel-mix optimization and incrementality analysis
Why Choose iCustomer?
Our customers love the decision intelligence to help your Go-to-market
"Every scale-up organization seeking sustainable growth needs a GTM engine that unifies data, and decision intelligence that iCustomer provides"
Deepak Taneja, CE0 and Co-Founder
Zilla Security