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Own Your Audience.
Compound Your Growth.

Build, learn, and scale GTM with composable decision intelligence - unifying audience identity, monitoring signals, and deploying AI agents that turn your full funnel data into winning plays, all from your existing source of truth.

Right People.
Every Time.

 Identify, prioritize, and activate your most valuable audiences with AI precision. We unify identity, enforce ICP discipline, and match look-alike audiences from your ideal customers - ready to drive revenue.

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In eCommerce, High Tech & Consumer Technology

Trusted by Leading Enterprises

Driving Measurable Results in Days

Activate customer data for revenue growth without adding new tools.
40% Higher ROAS
Optimize audience targeting and campaigns with Agentic AI.
3x Lower CAC
Decision Intelligence enhances marketing ROI and customer engagement.
1.2X New Customers

What can you do with iCustomer

1. Identify Your Audience 

Find and expand the people and accounts most likely to convert.
  • Match, Enrich & resolve to Universal IDs (people + accounts + events), discover your ICP, audience

  • ICP & Persona Fit (0–100), Attributes, Intent, Content Affinity, Resonance

  • AI Lookalikes on top of your best segments
    Output: Portable audiences for LinkedIn, Meta, email/MAP, CRM

3. Experiment & Optimize

Agentic plays that learn every cycle.
  • Observe → Orient → Decide → Act (OODA Loop) with guardrails

  • Orchestrate Agents, human-in-the-loop, versioned

  • Multi-arm tests: creative, offer, persona, resonance, channel  auto-rebalanced
    Output: Faster iterations, fewer manual hops, compounding lift

2. Signals-Based Plays  

Watch the behaviors that matter and act instantly.
  • Web, ads, product, intent, sales notes your custom signal graph

  • Thresholds, time windows, compound patterns

  • Auto-triggers: ads, nurtures, Sequences, web personalization
    Output: Intent-aware journeys from real behavior

4. Unified Analytics & Attribution

One place for decisions → spend → touchpoints → Planning → Learning Loop. 
  • Full funnel: content → ad → email → meeting → pipeline → revenue

  • FT/LT/MTA + data-driven models, finance-grade lineage

  • Feedback closes the loop to audiences and budgets
    Output: Credible ROAS/ROI and “what to do next”
    CTA: See What’s Working

Why iCustomer 

Built for outcomes, not demos. Composable yet AI-Native to ensure you optimize your tech stack, own your data & compounding Audience Intelligence. 

Domain Expertise > Hype
We’ve shipped CDPs, ABM, marketing optimization, core AI/ML and adtech at scale while building Growth engines for Enterprise & fast growing companies.
Agentic AI Native not Agent-Washed
Conversational UI + Agent orchestration + long/short-term memory + tool/model adapters - reinforcement learnings - out of the box.
Composable by Design
Keep what works, sunset what doesn’t. Own your data, own your intelligence. Your warehouse stays the source of truth.
OneSource Graph
Real-world identity, multi source/vendor data to enable matching, people enrichment, consent, signals and context your agents & GTM operations can trust.
Directly Maps to Enterprise Tasks
Resolve matches, enrich attribution details, fix data quality anomalies, validate for compliance, learn, adapt and more inside your workflows.
Your Bespoke Knowledge Graph
Convert your existing Data Infra into a AI ready Graph & compounding Growth Engine, Own your data and Intelligence instead of relying on any Blackbox.

Composable Decision Intelligence 

Data → Intelligence  → Activation (Repeat)

Activation and Learning Loop

LinkedIn/Meta, email/MAP, CRM tasks, web personalization. Outcomes flow back to scores, segments, and budgets.

Decision Intelligence

Fit/intent scoring, affinity, cohorting, next best offer, policy guardrails, agent memory, and OODA-loop optimization.

Data Foundation

Identity resolution (people/accounts), visitor intelligence, enrichment (B2B + consumer), consent & governance, audience portability. Connect your warehouse, CRM/MAP, web, and ad channels.

The Agent Catalog

martech + adtech, B2B & B2C

Agents That Drive Outcomes Day One
#F4C56B
Agent
Audience Builder
Stitch, score, lookalikes, export anywhere
#2966BC
Agent
ABM Precision Ads
Role-aware TOFU/MOFU/BOFU sequences
#2966BC
Agent
Attribution Resolver
Unify touchpoints, apply FT/LT/MTA + data-driven model
#B990EE
Agent
Match Booster
Maximize people-level match rates on paid social
#B990EE
Agent
Lifecycle Nurture
Segment-aware drips with memory and guardrails
#FB7F64
Agent
Data Quality & Compliance
Detect anomalies, fix merges, validate consent & residency
#F4C56B
Agent
Visitor Intelligence
De-anonymize, map to buying committees, trigger next best action
#2966BC
Agent
ROAS Optimizer
Creative/offer/channel multi-arm tests, budget rebalancing

Solutions by Team

Built for Marketing Teams — B2B & B2C

Precision Audiences

Social Orchestration

SDR
Triggers

Unified Attribution

B2B

Marketing & RevOps
  • ABM/ABX precision audiences & buying-committee coverage.

  • People-level paid social + account-level orchestration.

  • SDR triggers, meeting acceleration, pipeline clarity.

  • Unified attribution trusted by sales & finance.

Identity Segments

Personal
Signals

Agentic Journeys

Channel Optimization

B2C

Retail & eCommerce Marketing
  • Identity + affinity segments, SKU/category lookalikes.

  • Paid social & onsite personalization from real-time signals.
  • Cart/price-drop/back-in-stock agentic journeys.

  • ​Channel-mix optimization and incrementality analysis

With more than
200+ Integrations

Power all your tools, task and workflows with most accurate Intelligence. 

integrations

Why Choose iCustomer?

Our customers love the decision intelligence to help your Go-to-market

deepak

"Every scale-up organization seeking sustainable growth needs a GTM engine that unifies data, and decision intelligence  that iCustomer provides"

Deepak Taneja, CE0 and Co-Founder

Zilla Security

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