What is Signals Based Marketing?

A practice that captures real-time signals across channels and uses AI to activate audiences based on intent, not static schedules.

Which signals can iCustomer capture?

Web, mobile, ad engagement, email, product usage, CRM, and partner signals.

How does intent scoring work?

AI agents normalize signals and score micro-intent based on recency, frequency, and behavior patterns, configurable to your model.

Does this replace our marketing automation?

It can work alongside or replace. iCustomer handles signal capture, scoring, and orchestration, activating through your existing tools or directly.

How fast are activations triggered?

Real-time for most channels. High-intent signals trigger actions within minutes.

How do we prevent over-messaging?

Suppression, frequency caps, and eligibility rules are enforced automatically across channels.

Signals Based Marketing

Act on Intent, Not Schedules

Capture signals from every touchpoint, web, ads, email, product, CRM. AI agents score micro-intent and trigger the right message, offer, or action in real time. Stop batch campaigns. Start moment-based marketing.

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From Signals To Outcomes

Decision Intelligence For Signals Based Marketing

iCustomer listens for signals across owned and partner channels, scores intent, and routes audiences to the right play—automatically. AI agents run experiments, shift budget, and optimize continuously. Marketing that reacts, not waits.

Signal Capture & Scoring

Ingest signals from web, ads, email, product, and CRM. AI agents normalize and score micro-intent in real time.

Moment-Based Activation

Trigger journeys, messages, and offers based on live context, not campaign calendars.

AI Experimentation & Optimization

Agents run tests, measure lift, and recommend where to scale, pause, or shift budget.

Capture Signals Everywhere

Ingest behavioral signals from web, mobile, ad platforms, email, product usage, and CRM. Every interaction feeds the intent model, giving you a real-time view of buyer readiness.

Journey-builder UI mapping signal triggers to cross-channel actions with templates—illustrating governed orchestration, consent, and consistent messaging.

Decision canvas selecting next-best message based on behavior and context—sending on signal, not a calendar, for timely conversions.

Score Intent, Act Immediately

AI agents score micro-intent and eligibility in real time. High-intent signals trigger immediate actions, personalized messages, sales alerts, or audience syncs—while low-intent signals enter nurture flows.

Let AI Run the Experiments

Agents test audiences, channels, and messages—then surface what's working. Budget recommendations shift spend toward high-performers automatically. ROAS improves, CAC drops, manual optimization disappears.

Performance dashboard with lift charts and revenue metrics—signals-driven experimentation that reallocates budget and optimizes CPA/ROAS automatically.

iCustomer Signals-Based Marketing FAQs

Answers for teams moving from channel-first to signals-first marketing.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.

Conceptual illustration emphasizing a shift from channel-first tactics to decision-first GTM—prioritizing who to move, when, and why.

How to Fix Failing GTM in 2026: Switch from Channel-First

Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions.

GTM Guide 2026

Visual concept of a live, signal-rich ICP—segments ranked by fit and intent from 1P/2P/3P data to guide ABM plays and compounding growth.

Rethinking ICP in 2025: The iCustomer Methodology

Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel.

ABM ICP Guide

Abstract UI/navigator motif conveying a decisioning layer that evaluates context and selects the next best action across channels—including “do nothing.”

Your Decisioning Engine: The Navigator for Your MarTech Stack

Why every stack needs a navigator that selects the right message, moment, and channel—automatically.

Decisioning Guide

In under an hour

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Connect your signal sources, score your first intents, and trigger a real-time activation, in under an hour.

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