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Signals Based Marketing

Let Real-Time Signals Power Your Marketing

Capture signals from web, ads, email, product, and CRM, then match and enrich them into ready-to-activate audiences. Orchestrate journeys across channels and optimize with AI—so spend goes where it works.

From Signals To Outcomes

Decision Intelligence For Signals Based Marketing

iCustomer listens for owned and partner signals, normalizes and scores micro-intent, and routes audiences and offers to the best channel or play with eligibility and suppression enforced. Agents run experiments and budget shifts automatically, while attribution shows which signals, sequences, and messages win.

Orchestrate Signals Into Marketing Actions

It ingests signals from web, ads, email, product, and CRM. It scores intent, enforces eligibility and suppression, and routes qualified audiences to the right channel or play. Respond at the moment of intent while preventing over-messaging and keeping measurement consistent.

Journey-builder UI mapping signal triggers to cross-channel actions with templates—illustrating governed orchestration, consent, and consistent messaging.
Decision canvas selecting next-best message based on behavior and context—sending on signal, not a calendar, for timely conversions.

Deliver The Right Message For The Moment

Uses journey stage, persona, and recent behavior to change messages and offers across email, web, ads, and in-product. Improves relevance and conversion by aligning each touch to current intent—not static calendars.

Let Signals Run The Experiments

Uses attribution and performance insights to recommend where to scale, pause, or test audiences and channels, guiding budget shifts toward higher-performing programs. Compounds improvements each cycle, lifting ROAS and lowering CAC with fewer manual hops.

Performance dashboard with lift charts and revenue metrics—signals-driven experimentation that reallocates budget and optimizes CPA/ROAS automatically.

iCustomer Signals-Based Marketing FAQs

Answers for teams moving from channel-first to signals-first marketing.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.

Conceptual illustration emphasizing a shift from channel-first tactics to decision-first GTM—prioritizing who to move, when, and why.

​How to Fix Failing GTM in 2026: Switch from Channel-First

Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions.

GTM Guide 2026
Visual concept of a live, signal-rich ICP—segments ranked by fit and intent from 1P/2P/3P data to guide ABM plays and compounding growth.

Rethinking ICP in 2025: The iCustomer Methodology

Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel.

ABM ICP Guide
Abstract UI/navigator motif conveying a decisioning layer that evaluates context and selects the next best action across channels—including “do nothing.”

Your Decisioning Engine: The Navigator for Your MarTech Stack 

Why every stack needs a navigator that selects the right message, moment, and channel—automatically.

Decisioning Guide

In under an hour

Get Started

Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour.

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