Know What's Working. Cut What's Not. Let AI Show You.

Connect every channel to pipeline and revenue with multi-touch attribution. AI agents surface what's driving results, what's wasting spend, and where to shift budget next. No more guessing. No more spreadsheet stitching.

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Full-Funnel Attribution

From first touch to closed-won, know what is working and what is not.

Multi-Touch

Multi-Touch Attribution

Credit every touchpoint across the buyer journey: ads, email, web, and sales touches, weighted by impact. Linear, time-decay, position-based, and data-driven models show which channels and campaigns actually drive revenue.

Revenue

Full-Funnel Analytics

Connect top-of-funnel spend to pipeline and closed revenue. See true CAC, LTV, and ROAS by channel, campaign, audience, and cohort without manual stitching.

AI-Powered

AI Recommendations

Agents surface underperforming spend, high-ROI opportunities, and budget shift recommendations automatically. Spend optimization without the spreadsheet work.

Causal

Incrementality and Uplift

Uplift modeling, matched cohorts, and per-segment incrementality analysis. Measure the true incremental impact of your marketing with causal inference, not just correlation.

Attribute Across Every Touchpoint

Track the full journey from first ad impression to closed deal. Multi-touch models show which channels and campaigns actually drive revenue. Unify ad platform data, CRM, and revenue systems in your warehouse. See CAC, ROAS, and LTV by channel, campaign, audience, and cohort without manual stitching.
Cross-ChannelWarehouse-NativeRevenue-Focused
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Let AI Surface the Insights

AI agents analyze performance patterns, flag anomalies, and recommend where to scale, pause, or experiment. Attribution feedback feeds multi-touch and causal-lift signals back into the feature store and decision policies, auto-updating ICP weights, bidding, and frequency rules. Spend optimization that compounds every cycle.
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Attribution FAQ

Multi-touch attribution (linear, time-decay, position-based, data-driven) and marketing mix modeling. Run multiple models on the same data to compare results. Causal lift measurement available on Enterprise plans.
Uplift modeling with matched cohorts and per-segment incrementality analysis. Measures true incremental revenue impact, not just attributed conversions, so you know exactly what your marketing spend is producing.
Multi-touch and causal-lift signals feed back into the feature store and decision policies automatically. ICP weights, bidding rules, and frequency caps update based on what is actually driving results.
Cross-channel stitching across web, marketing automation, CRM, and billing systems. Unified conversions and revenue from every touchpoint, all running in your warehouse.

Stop Guessing, Start Knowing

Connect every channel to pipeline and revenue. See how Attribution Analytics surfaces what is driving results and where to shift budget next.

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