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Identity & Context Enrichment

​Know Who They Are. Understand What They Need.

Resolve fragmented identities into unified profiles. Enrich with firmographic, demographic, and intent signals. AI agents keep profiles current and context-rich, so every activation is relevant, not generic.

Unified customer profile on a shield with connected icons for demographics, technographics, and intent—illustrating iCustomer identity & context enrichment, governance, and safe resolution of fragmented IDs for GTM.

Intent

Technographics

Firmographics

From Fragmented Data to Unified Context

Decision Intelligence For Identity & Enrichment

iCustomer's AI agents match, merge, and enrich customer profiles continuously. Deterministic and probabilistic resolution across every source, then layered with first, second, and third-party context. Complete profiles, always current.

Resolve Every Identity

AI agents match deterministic IDs (email, phone, customer ID) and probabilistic signals (device fingerprints, behavioral patterns) to build unified profiles. Duplicates merged. Anonymous visitors stitched to known users.

Profile-stitching workspace linking product, CRM, and web identifiers into one governed profile—showing iCustomer identity graph, consent controls, and resolution for people and accounts used in GTM.
Data table with appended firmographic, technographic, and intent attributes—demonstrating iCustomer enrichment that upgrades profiles for targeting, segmentation, and personalization across channels.

Enrich With First-Party Depth

Consolidate web behavior, product usage, email engagement, purchase history, and support interactions. Every touchpoint adds context, so you understand intent, not just identity.

Add Third-Party Context That Matters

Append demographic, lifestyle, and purchase propensity signals for consumer audiences, or firmographic, technographic, and intent signals for B2B accounts. Enrichment is matched and scored to profiles, not bolted on as disconnected attributes. Build richer lookalikes, suppress low-intent, and surface in-market buyers, whether you're selling to shoppers or decision-makers.

Quality and performance dashboard tracking match rates, verification status, duplicate reduction, and freshness—highlighting iCustomer automated governance and monitoring for clean, activation-ready identity data.

iCustomer Identity and Context Enrichment FAQs

Answers to common questions about identity resolution, enrichment sources, and governance.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.

Conceptual illustration emphasizing a shift from channel-first tactics to decision-first GTM—prioritizing who to move, when, and why.

​How to Fix Failing GTM in 2026: Switch from Channel-First

Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions.

GTM Guide 2026
Visual concept of a live, signal-rich ICP—segments ranked by fit and intent from 1P/2P/3P data to guide ABM plays and compounding growth.

Rethinking ICP in 2025: The iCustomer Methodology

Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel.

ABM ICP Guide
Abstract UI/navigator motif conveying a decisioning layer that evaluates context and selects the next best action across channels—including “do nothing.”

Your Decisioning Engine: The Navigator for Your MarTech Stack 

Why every stack needs a navigator that selects the right message, moment, and channel—automatically.

Decisioning Guide

In under an hour

Get Started

Connect your data sources, resolve your first identities, and enrich profiles, in under an hour.

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