AI Marketing Platform Built for Signal-to-Action Teams

iCustomer is the AI platform for Decision OS and Audience Loop. Decision OS is warehouse-native for signals, identity, and impact. Audience Loop is a self-serve PLG product to activate audiences across web, ads, email, product, and CRM. OneSource is the shared identity and enrichment API powering both.

Explore ProductsView Architecture

Three Products, Unified Intelligence

Each product addresses a distinct GTM challenge. OneSource is the shared identity and data layer.

Audience Loop

Your AI audience team in a spreadsheet. Import from CRMs, CSVs, or webhooks. AI agents clean, enrich, and deduplicate contacts. Push to LinkedIn, Meta, Google, and SmartLead with 70-90% match rates. 46+ activation templates. 200 free credits.

Explore Audience Loop

Decision OS

Composable decision intelligence built on five hubs: Audience, Signals, Decisions, Agents (iWorkers), and a Learning Loop. Warehouse-native on Snowflake, BigQuery, or Databricks. OODA-loop optimization that compounds ROI with every cycle.

Explore Decision OS

OneSource API

The identity and enrichment layer. Waterfall enrichment through oGraph cache, ReverseContact, TrestleIQ, Apollo, and PDL. Deterministic DIDs via HMAC-SHA256. BYOK supported. Five surfaces: REST, CLI, MCP, Gateway, Portal.

Explore OneSource

Shared Data, Shared Identity via oGraph

All three products share the oGraph, a PostgreSQL knowledge graph that stores every enriched entity with deterministic DIDs. A contact enriched through the OneSource API is immediately available in Audience Loop for activation and in Decision OS for scoring. Identity resolution runs across the entire platform via HMAC-SHA256. The same person across Salesforce, HubSpot, LinkedIn Ads, and email tools is always recognized as one entity.
oGraphShared DIDsZero Silos
See Identity Resolution
Media placeholder

Start Small, Scale Up

Start with Audience Loop for self-serve audience activation (free tier, no credit card). Add OneSource API for programmatic enrichment in your data pipelines and developer workflows. Layer in Decision OS when you need warehouse-native decision intelligence, iWorker agents, and closed-loop learning. Each product delivers standalone value. Together, they create a compounding advantage.
ModularFree to StartComposable
See Pricing
Media placeholder

See the Full Platform

Book a walkthrough to see how Audience Loop, Decision OS, and OneSource API work together to compound your GTM growth.

Book WalkthroughView Pricing