The Living Audience Graph That Powers AI-Ready Marketing

Unify first, second, and third-party data into a continuously evolving audience graph built on your warehouse. Feed AI models, power real-time decisions, and activate everywhere. Static segments are dead. Living context wins.

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A Living, Queryable Context Layer

Not a snapshot. A continuously updated audience graph designed for ML models, LLMs, and decisioning agents.

Real-Time

Living Audience Graph

Continuously updated with 1P, 2P, and 3P signals. Every interaction updates the graph in real time. A living, queryable context layer, not a static data store.

AI-Native

AI-Ready Data Structure

Graph and feature structures designed for ML models, LLMs, and decisioning agents. Exposes features, embeddings, and context that AI agents consume directly, not just segment exports.

Zero-Copy

Warehouse-Native, Zero Copy

Runs on Snowflake, BigQuery, or Databricks. No extraction, no sync lag, no new silo. Your data stays in your infrastructure with full governance.

Dynamic

Identity Graph

Build your dynamic audience, enrich and keep it live, de-anonymize visitors, manage attribution, and maintain data quality and compliance across every source.

First-Party: Your Behavioral Core

Ingest and unify web, mobile, product, CRM, and transaction events. Every interaction updates the graph in real time. Layer in retailer data, media partner signals, and co-op audience data from second-party sources for richer context and broader reach.
1P Data2P SignalsReal-Time Updates
See Customer Warehouse
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Third-Party Enrichment That Adds Context

Append demographic, lifestyle, and purchase propensity signals for consumer audiences, or firmographic, technographic, and intent signals for B2B accounts. The graph exposes features, embeddings, and context that AI agents and ML models consume directly for activation and decisioning.
B2B EnrichmentD2C SignalsAgent-Ready
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Audience Data Foundation FAQ

The Audience Data Foundation is a living, continuously evolving graph that updates in real time as new signals arrive. It exposes features, embeddings, and context designed for AI agents and ML models, not just segment exports.
First-party data from web, mobile, product, CRM, and transactions. Second-party data from retail partners, media partners, and co-op sources. Third-party enrichment with demographic, firmographic, technographic, and intent signals.
The graph exposes AI-ready feature structures, embeddings, and persistent context that ML models and LLM-based agents consume directly. Designed for decisioning, not just activation.
Yes. The Audience Data Foundation runs on Snowflake, BigQuery, or Databricks with zero-copy architecture. Your data never leaves your environment.

Build Your Living Audience Graph

Unify your data into a continuously evolving, AI-ready audience foundation that powers every decision and activation.

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