Discover the top 12 social media trends in 2025 that are shaping the digital landscape. Stay ahead with insights into emerging platforms,...

Businesses increasingly seek visitor intelligence solutions because of persistent challenges with Google Analytics (GA4) and even when...

Discover the top AI decisioning intelligence platforms in 2025 that are transforming how businesses make smarter, faster decisions using...

In today's rapidly evolving digital landscape, retail and ecommerce businesses struggle to accurately track customer journeys and...

Discover why leveraging your data warehouse as your Customer Data Platform (CDP) can streamline your data management, enhance customer...

Discover what the composable CDP market is, how large it has become, and who the leading players are in this innovative customer data...

Discover the top 5 alternatives to 6Sense and Bombora, the leading B2B intent platforms. Explore innovative tools that help businesses...

Most marketers still treat data enrichment as a one-time event. Once a year, they log into ZoomInfo, Clearbit, or another enrichment...

Intent data signals - when to use account signals and when to use people signals

Precision  enables marketers to precisely target their ads to specific individuals on platforms like LinkedIn. The product enhances ABM...

Most marketing teams put together Ideal Customer Profile (ICP) information that they believe is useful for their internal alignment...

In a recent discussion, Jose and Mukund, delve into the complex realm of data foundations for e-commerce and retail companies. Beginning...

Marketing teams have multiple questions about data quality and audit. Organizations perform data quality audits to ensure their data...

The customer journey has become increasingly cloudy and fragmented over the past decade, leaving go-to-market (GTM) teams struggling to...