Most people vastly underestimate the intricacy of marketing operations. Let's take a seemingly straightforward example: processing a new...

iCustomer vs Clay: Data Enrichment Solution for Enterprise

The Decision-Driven Revolution: GTM or Marketing Operations transition to Co-Intelligence

Revolutionizing GTM Ops with Decision Intelligence: Unlock the Power of Your Customer Data

The rise of generative AI and large language models has ushered in a wave of new "AI copilot" products aimed at enhancing workplace...

The customer journey has become increasingly cloudy and fragmented over the past decade, leaving go-to-market (GTM) teams struggling to...

1. Background As a go-to-market leader, you know the challenges of prioritizing finite resources on the highest-value opportunities at...