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The CDP era unified customer data. The Decision OS era activates it. After years of migrations, integrations, and budget battles, you deserve a system that works for you—not the other way around. Decision OS pairs your team with iWorkers (AI agents) to turn data into ranked priorities, Next Best Actions, and outcomes that compound into learning. No 12-month implementations. No engineering army required. [Read: Why decisions that learn are the next frontier →]

iWorkers: AI Coworkers for Marketing Ops, ABM Performance Marketing

Introducing Decision Intelligence beyond AI in Marketing over-simplification or thinking beyond content The blunt truth Most GTM misses...

The Death of Traditional B2B Playbooks It's a new world out there, and the traditional B2B playbook is officially dead. The buyer journey has fundamentally transformed, creating a landscape where yesterday's strategies not only fail to deliver they actively work against you. Today's B2B environment is overwhelmingly noisy. Every prospect is bombarded with hundreds of messages, ads, and outreach attempts daily. In this cacophony, differentiation isn't just difficult, it's near