GTM operations

Insights from the team

The Hidden Complexity of Marketing Operations: AI Agents for MOps co-intelligence

Most people vastly underestimate the intricacy of marketing operations. Let's take a seemingly straightforward example: processing a new...

iCustomer vs Clay: Data Enrichment Solution for Enterprise

The Decision-Driven Revolution: GTM or Marketing Operations transition to Co-Intelligence

Revolutionizing GTM Ops with Decision Intelligence: Unlock the Power of Your Customer Data

Overcoming LLM Hallucinations and Prompt Dependencies for Accurate GTM Decision Intelligence

As enterprises race to inject decision intelligence capabilities across their operations, two major obstacles have emerged when working...

Moving Beyond Signal Tracking to Trusted Decision Intelligence

As B2B companies, we invest massive amounts of money and resources into collecting signals about our buyers' journeys. We subscribe to...

Illuminating the Dark Funnel with Person-Centric Decision Intelligence

The customer journey has become increasingly cloudy and fragmented over the past decade, leaving go-to-market (GTM) teams struggling to...

How AI Is Transforming GTM Precision and Effectiveness in B2B

1. Background As a go-to-market leader, you know the challenges of prioritizing finite resources on the highest-value opportunities at...