What data does iCustomer use?

Your first-party data from web, CRM, applications, and policy or claims systems with optional partner enrichment, all governed and hashed.

Does this replace underwriting or KYC?

No. iCustomer assists pre-qualification, identity hygiene, and eligibility. You keep your existing underwriting and KYC systems.

How do you handle compliance?

Consent, RBAC, audit trails, and hashing are built in. iCustomer supports workflows aligned with financial regulations like GLBA and fair lending.

Will this require new infrastructure?

No. iCustomer is warehouse native and connects to Snowflake, BigQuery, or Databricks plus your current ad, CRM, and MAP stack.

How quickly can we launch?

Connect sources, define eligibility, and sync in minutes. Performance improves over time as signals learn and optimize.

Finance & Insurance

Turn Customer & Policy Signals Into Profitable Growth

Unify identity, behavior, and policy interactions to predict intent, detect risk, and deliver compliant, personalized experiences that lift approvals, cross-sell, and retention.

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Signals

Channels

Decision Intelligence for Finance & Insurance

A Decision Layer that Connects Risk, Growth, and Ops.

iCustomer analyzes consumer, small-business, and policyholder signals to power the full lifecycle: acquisition, underwriting assist, onboarding, account growth, and retention. See performance, act fast, and compound outcomes—while honoring risk and compliance controls.

Predict & Personalize From Real Financial Signals

Bring together web/app behavior, applications, policy/balance events, claims/servicing, and trusted third-party signals to build a true 360. Predict the next-best action—quote, pre-approval, coverage upgrade, card activation, autopay, or “do nothing”—and deliver it across email, site, mobile, call-center scripts, and agent portals.

Prediction Recipes library for F&I—tiles for churn, default, fraud, LTV, and cross-sell propensity with thresholds and confidence badges—used to segment customers and personalize offers across web, email, mobile, and call-center.

Embedded AI Data Analyst report summarizing approval uplift, adverse-selection guardrails, and loss forecasting—actionable recommendations to balance risk and growth for underwriting and portfolio management.

Optimize Approvals, Loss, and Lifetime Value

Ask your data live: Who will convert at target CPA? Who’s likely to churn or lapse? Which coverage to recommend next? Where are fraud and duplicate identities creeping in? Get clear answers that balance risk and growth—then deploy them into your systems and channels automatically.

Automate Journeys & Offers That Perform

Spin up journeys that adapt to intent and lifecycle state: pre-approved credit or policy quotes, renewal nudges, add-on coverages, direct-to-agent handoffs. Suppress ineligible or high-risk cohorts by rule. Monitor match rate, reach, approvals, CPA/CPL, loss ratio proxies, and ROAS/ROMI with closed-loop learning.

No-code journey builder orchestrating eligibility checks, suppression rules, and offer delivery across channels—automated, compliant outreach that adapts to policyholder behavior and claim or account signals.

iCustomer Finance & Insurance FAQs

Answers for revenue leaders on setup, integrations, governance, and measurable impact.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.