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GTM Operations

Let AI Handle Your Ops Grunt Work

Say goodbye to endless tool switching and data wrangling. Our AI agents help manage data operations, campaign workflows, and reporting so your team can focus on the business.

Built For Ops. Tuned For Revenue.

Composable GTM Decision Intelligence Activation Built for GTM Ops

Standardize and monitor data without manual rules, automate campaign set-up and QA, and surface the revenue moments that matter—like churn risks and upsell opportunities—with alerts, playbooks, and portfolio insights your team can act on.

Keep Your Data Clean Without Manual Rules

Clean, dedupe, and enrich event and attendee lists, map fields smartly, and standardize data across tools, with real time quality monitoring and automated fixes. Ops ships faster and spends less time firefighting bad data, so campaigns, reports, and handoffs work the first time.

iCustomer GTM Ops data-quality grid flagging duplicates, invalid emails, and inconsistent fields—automated cleanse, standardization, and enrichment across CRM/MAP/warehouse to keep customer records accurate without manual rules.
Visual playbook in iCustomer showing a no-code flow that standardizes UTM parameters, runs pre-launch QA checks, and syncs campaigns across HubSpot/Salesforce and ad platforms—hands-free setup and governed activation.

Automate Setup, QA, And Cross-Platform Sync

se historical performance for planning, automate UTM management and tracking, sync audiences across platforms, and run QA checks before launch, with real time scenario simulation and optimization. Launch with confidence, reduce rework, and keep programs consistent everywhere you run.

See Risks Early And Act With Playbooks

Detect churn up to 60 days early, flag buying and churn activity, and send alerts with suggested talking points and next best actions. Get weekly AI insights on portfolio health and trends. Prioritize the right accounts, trigger targeted campaigns, and automate outreach from milestones and likelihood to convert.

Risk-detection workflow diagram highlighting exception paths for tracking gaps, routing failures, and spend anomalies—iCustomer playbooks trigger alerts and one-click fixes so GTM teams act before revenue is impacted.

iCustomer GTM Operations FAQs

Answers for GTM Ops teams automating data, campaigns, and revenue workflows.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.

Conceptual illustration emphasizing a shift from channel-first tactics to decision-first GTM—prioritizing who to move, when, and why.

​How to Fix Failing GTM in 2026: Switch from Channel-First

Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions.

GTM Guide 2026
Visual concept of a live, signal-rich ICP—segments ranked by fit and intent from 1P/2P/3P data to guide ABM plays and compounding growth.

Rethinking ICP in 2025: The iCustomer Methodology

Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel.

ABM ICP Guide
Abstract UI/navigator motif conveying a decisioning layer that evaluates context and selects the next best action across channels—including “do nothing.”

Your Decisioning Engine: The Navigator for Your MarTech Stack 

Why every stack needs a navigator that selects the right message, moment, and channel—automatically.

Decisioning Guide

In under an hour

Get Started

Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour.

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