What can I activate as a decision API?

Pre built Agents, models, or data sources that return decisions and enrichment your tools can call in real time.

How do you enforce compliance and guardrails?

Guardrails are configured inside visual flows and are applied to every run so decisions remain consistent and auditable.

Can I test flows before I go live?

Yes. You can test different decision paths before deployment.

What identity and profile operations are supported?

Match, verify, and enrich any customer profile while signals stream in.

Do I need custom code for data sources?

No. You can connect to 100 plus external sources using no code integrations.

Can I mix first party and partner data?

Yes. You can blend first party data with third party intelligence and apply relevant tags for analysis.

Where can teams use the results?

Results are available as decision APIs and as embedded analytics that behave like a data list for downstream tools.

How quickly can we stand this up?

You can connect sources, compose flows, and publish decision APIs in minutes, then scale as needs grow.

Data

Unlock the full potential of your customer data

Activate pre built Agents, models, or data sources into decision APIs in minutes. Enrich, deploy, and scale your intelligence layer with drag and drop simplicity.

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Built for Data Teams

Composable GTM decision intelligence activation for Data Teams

Chain Agents into governed decision flows, verify and enrich customer profiles in real time, and blend first party and partner signals with no code integrations. Move from raw data to decision APIs that teams can activate anywhere.

Orchestrate Agents Into Governed Decision Flows

Chains multiple Agents into sophisticated flows. Applies compliance and guardrails through a visual interface and tests different paths before deployment. Teams ship safely and faster, with decisions that are consistent and auditable.

Real-Time Journey Orchestrator canvas connecting agent nodes with policy guardrails—evaluate events, score outcomes, and trigger actions in governed decision flows for data teams.

Match, Verify, and Enrich Profiles As Signals Arrive

Matches identities, verifies attributes, and enriches profiles in real time. Converts signal noise into clear insights and activates embedded analytics like a data list. Marketing, sales, and ops get ready to use profiles and answers without waiting on manual queries.

Blend First Party and Partner Signals With No Code

Connects to 100 plus external data sources using no code integrations. Blends first party data with trusted third party intelligence and adds tags for deeper analysis. Data teams raise profile quality and give downstream tools richer context for activation.

Predictive features grid combining first-party and partner signals—no-code joins and scoring create live segments and propensity models ready for activation.

iCustomer Revenue FAQs

Answers for data teams building decision APIs, enrichment, and governed intelligence flows.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.