Clear pricing model

Pay for Intelligence, Not Spend

Start free with Audience Loop, or build your marketing brain on your first-party data with Decision OS. Either way you pay for the intelligence layer, billed to outcomes, never for seats, data, media spend, or markups. Works with your existing tools.

Growth Teams

Audience Loop

Smart audiences, always-on activation loop

Free to start. Usage-based as you scale.

For D2C, B2B, and retail teams who need accurate, portable audiences across every surface, with signals monitored live. No infrastructure rebuild.

Work on your first-party data with a compounding loop. Find, enrich, and monitor audiences. Sync to any channel and learn from every result. No CDP, no engineering wait, no first-party data leaking to AI models. The result: higher match rates, lower CAC, more reach.

Try Free

Key features

  • Intelligent Audience Building
  • Self Learning Loop on Goals & Targets
  • 70-90% match rates, real-time sync to DSPs & Paid Social
  • On demand or Always on enrichment
  • Signals led Playbooks
  • Identity Resolution on Ads & Website
  • Outcomes & measurement
  • SLM/LLM orchestration

Included

  • Unlimited users & workspaces
  • Usage dashboard & credit alerts
  • AI governance, guardrails & human-in-the-loop
  • PII protection, no data leakage to LLMs
  • SOC 2, GDPR & CCPA compliant
  • Audit logs & observability
  • Email support & office hours
  • Upgrade path to Decision OS
Enterprise

Decision OS

Audience Decision intelligence on your data cloud

Custom annual, AUM-based. Talk to sales.

For D2C, B2B and retail media teams building one AI brain across growth, customer data, and marketing ops.

Compose your stack. Use data where it lives. Build decisions once, activate everywhere. No rip-and-replace. One brain that compounds ROI across every channel.

See Demo

Key features

  • Everything in Audience Loop, plus:
  • Causal AI models & Decisioning Waterfall Framework™
  • Bespoke Audience Context Graph in your warehouse
  • All signals fused in one hub with immutable IDs
  • 1:1 next-best-action with decision traces
  • iWorkers, digital twins for your audience & marketing brain
  • Multi-channel activation control
  • Outcome, attribution & ROI tracking

Included

  • Everything in Audience Loop, plus:
  • Composable: BYOC (your cloud / warehouse)
  • BYOK & regional data residency
  • Advanced access (SSO, SCIM, RBAC)
  • Dedicated support & custom SLAs
  • Unlimited seats

Trusted by brands in eCommerce, B2B SaaS, retail media, and consumer tech

Snowflake logoDatabricks logoGoogle Cloud logoReltio logoHubSpot logoLinkedIn Ads logoGoogle Ads logoMeta logodbt Labs logoSnowflake logoDatabricks logoGoogle Cloud logoReltio logoHubSpot logoLinkedIn Ads logoGoogle Ads logoMeta logodbt Labs logo

Pricing built for growth

Your media spend, no markup

We charge for the intelligence layer only. You keep your direct channel pricing. No cuts, no markups, full transparency.

Lower costs as you grow

Start small, scale fast. Usage tiers mean unit costs drop as your audiences and decisions grow. No bloated pricing.

From sheet to warehouse

Build audiences in Audience Loop. Then sync them to Decision OS on your warehouse. No rebuild, zero friction.

Full visibility across your workflows

Know what happened, always

Complete visibility

  • Who was targeted
  • When and where
  • What happened next
  • Signal-level detail

See everything logged

  • Enrichment logs
  • Decision logs
  • Activation logs
  • Agent logs

Clean identity graph

  • Decentralized human + agent IDs
  • Deterministic & probabilistic matching
  • All identity & signals unified
  • Immutable IDs for agent context

Fast decisions with guardrails

Live personalization

  • Live warehouse signals
  • Real-time scoring
  • Update offers instantly
  • Adjust bids live

Agents with guardrails

  • Budget hard limits
  • Audience controls
  • Channel controls
  • Human approval gates

Granular access control

  • Team-level permissions
  • Data visibility controls
  • Audience-level access
  • Agent-level access

Safe environment setup

  • Workspace isolation
  • Dev, test, and prod
  • Safe feature rollouts
  • Test before launch

Security and compliance

Enterprise security

  • SSO and SCIM
  • Full encryption
  • Private network access
  • Full audit logging

Compliance certified

  • SOC 2 Type II
  • GDPR and CCPA
  • Regional residency
  • Bring your own key

Security review support

  • Security assessments
  • Pen test reports
  • Risk assessments
  • Custom DPAs

Support included

  • Email support
  • Slack support
  • Clear SLAs
  • Priority queues

Plug into your entire stack

Snowflake logo
Reltio logo
LinkedIn Ads logo
YouTube Ads logo
SmartLead logo
Snowflake logo
Reltio logo
LinkedIn Ads logo
YouTube Ads logo
SmartLead logo
Databricks logo
Segment logo
Google Ads logo
Microsoft Bing logo
Instantly logo
Databricks logo
Segment logo
Google Ads logo
Microsoft Bing logo
Instantly logo
Google Cloud logo
HubSpot logo
Meta logo
Reddit Ads logo
xAI logo
Google Cloud logo
HubSpot logo
Meta logo
Reddit Ads logo
xAI logo
BigQuery logo
Salesforce logo
TikTok Ads logo
The Trade Desk logo
Shopify logo
BigQuery logo
Salesforce logo
TikTok Ads logo
The Trade Desk logo
Shopify logo
dbt Labs logo
Marketo logo
Amazon Ads logo
Klaviyo logo
dbt Labs logo
Marketo logo
Amazon Ads logo
Klaviyo logo

200+ integrations

Across data warehouses, signals, and every activation channel.

Pricing questions answered

Straight answers on products, pricing, data security, and how the AI actually makes decisions, for both Audience Loop and Decision OS.

Audience Loop is the self-serve entry point: build, enrich, and activate audiences from a sheet, live in under an hour. Decision OS is the enterprise-grade composable platform it grows into, adding causal decisioning, a Signals hub, iWorkers (digital-twin agents), and orchestration on your own data cloud. Most teams start on Audience Loop and graduate to Decision OS with no rebuild, so you own your data and your decision brain, not some vendor point solution.
The intelligence layer, not your media spend. You pay to activate audience decisioning on your first-party data as a compounding loop, run through our domain-trained harness that stays model-agnostic, with full PII protection and zero data leakage. There is no markup on ad budgets, no per-seat tax, and no charge for the data or channels you connect. Pricing is audience tiers with usage-based credits, aligned to outcomes.
Your first-party data stays in your warehouse or data cloud, never copied into a vendor black box and never used to train third-party models. Enterprise runs composable with BYOC and BYOK plus regional data residency. PII is protected end to end, and every plan is SOC 2, GDPR, and CCPA aligned.
iWorkers orchestrate small and large language models behind guardrails you set, with humans in the loop on spend, risk, and brand thresholds. Every decision carries a decision trace showing the signals evaluated, the options considered, and why it acted. Nothing runs as a black box.
No. iCustomer is warehouse-native and composable, sitting alongside Snowflake, BigQuery, Databricks, Redshift, your CDP, CRM, and 200+ tools, reading and activating in place. No migration, no rip-and-replace.
Audience Loop ships your first activated audience in under an hour, from template to live channel. On Decision OS, scoped pilots typically prove measurable lift within 30 days, then standardize across teams and channels.
Identity resolution and enrichment lift match rates from the typical 20-40% to 70-90% on paid channels, and resolve anonymous website visitors and ad viewers with high accuracy. Activate the same audiences across Meta, Google, LinkedIn, TikTok, Reddit, The Trade Desk, CRM, and email, with live sync monitoring.
Yes. Start free on Audience Loop with no credit card, or run a scoped Decision OS pilot on a single workflow on your warehouse. Prove value first, then expand.

Get started now

Spin up Audience Loop free. Or map a Decision OS pilot on your warehouse. Start today, scale when ready.

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