Only Pay for What You Use

An Audience is a living set of people or companies that match a shared identity and intent. iCustomer first resolves duplicates into one canonical profile, enriches it with Open Graph signals, then groups those profiles under dynamic criteria (ICP, lifecycle stage, intent, SKU affinity, etc.). Because the Audience updates in real time, a single buyer can enter or exit as their behaviour or attributes change giving Marketing‑Ops teams a continuously accurate target list for activation and measurement.

iCustomer is a data‑first, composable platform where your unified audience, graphs, and agents sit in a neutral layer, while each tool is just a pluggable destination. Keep the apps you love, retire the rest; workflows and audiences keep running because they’re connected to the data layer, not hard‑wired to any single tool.

We’ll email and Slack you at 70 % and 90 % usage. Go over your limit and we simply meter the excess at the published overage rate - no service disruption, no hidden penalties.

Absolutely. Plans are prorated: move to Growth or Enterprise at any time and you’ll only pay the difference for the rest of the term.

No. Onboarding, connector configuration and the first training session are included in every tier. Enterprise customers can add a paid hands‑on launch package if they need deeper white glove service or DIFM (Do-it-for-me) option.

Activation is part of your workflow‑run meter; the actual media spend remains on your own Google, LinkedIn, Meta, Amazon or DSP invoices.

They’re included starting at the Growth tier. Enterprise adds zero‑copy deployment in your own Data Platform, CDW, Snowflake plus custom ontology extensions.

The RL optimization engine is bundled into Growth and Enterprise. You only pay for the workflow runs it triggers; no separate “AI surcharge” or token bill.

Yes. iCustomer’s Custom LLM Gateway lets you plug in any OpenAI‑compatible endpoint (Anthropic, Cohere, private Ollama, etc.) or route calls to models you host in your own VPC. You keep full control of keys, usage, and data residency while the agents call your chosen model behind the same workflow node.

Yes. iCustomer is SOC 2 Type II certified, encrypts data in transit and at rest, and offers customer‑managed Snowflake for zero‑copy deployments. Enterprise customers can add single‑tenancy VPC or on‑prem Docker.