Build a Partner Business on Compounding Intelligence, not Services Hours
Agencies don’t win by stacking retainers. You win by delivering measurable lift fast. iCustomer’s Decision OS and iWorkers unify data, run agentic campaigns, and prove ROI in weeks, not quarters. Keep your stack and stay in control.
The Agency Squeeze: More Channels, Less Margin, Zero Patience
Clients want pipeline now, not dashboards later. Your team is stuck stitching tools and defending fees. iCustomer flips the model with agentic decision loops that cut CAC, lift ROAS, and automate operations.
Turn Your Practice into a Decision OS
You bring domain expertise; we bring compounding intelligence. Together, we ship outcomes: unified identity, real-time signals, agentic activation, and closed-loop learning. Deployed warehouse-native so your clients keep ownership and governance.
Unified IDs, Signals, and Smart Segments
Resolve people and accounts across CRM, MAP, web, ads, and product. Enrich with OneSource intent/techno/firmo signals. Score ICP fit and freshness. Build
iWorkers: Agentic Ops that Cuts Cycle Time
100s of micro agents under one iWorker observe anomalies, align to goals, decide budgets with guardrails, activate cross-channel workflows, and document changes, with humans in the loop when spend or risk thresholds trigger.
Closed-Loop Measurement that Compounds ROI
Attribution updates targeting. Lift tests tune bids. Suppression and overlap reduce waste. Every send, click, and conversion feeds the model so each next decision becomes smarter automatically.
What Partners Deliver in the First 30 Days
20–30%
Match Lift Increase
Identity and suppression cleanups reduce waste and expand reach right away.
10–20% Reduced
CAC in 4–6 Weeks
Budget moves to proven audiences; overlap and fatigue decline.
2–3x Activation Velocity
Agentic ops cut setup time; campaigns launch and learn faster.
Weekly Partner Motion Overview
1
Discovery & Fit : Align use cases, data posture, KPIs, and guardrails. Confirm warehouse (BigQuery, Snowflake, Databricks), channels, and target outcomes.
2
Foundation : Connect sources, stand up identity and audience models, enable governance, and configure human-in-loop thresholds.
3
Seamlessly export audiences to ad platforms, email marketing tools or CRM.
4
Agentic Activation : Deploy iWorker for the agreed channel mix. Automate bid/creative/segment rotations with approval gates.
5+
Prove & Scale : Publish KPI deltas, package as a play, train your team, and roll to more accounts and channels.
iCustomer Partner FAQs
Answers to common questions about the iCustomer Partner Program and Hubs: Audience, Signals, Decisions, Agents, and the Learning Loop.
Why Partners Love iCustomer?
Our customers love the decision intelligence to help your Go-to-market
"iCustomer’s approach from channel-first to decision-first is pioneering for brands. Their Audience Loop capability with reinforcement learning lifts ROAS, cuts waste, and does it with privacy-by-design, no compromises."
Ajay Kapoor, VP - Performance Marketing
General Motors
Apply to Join The iCustomer Partner Network
Tell us about your practice, target verticals, and data posture. We’ll review for fit and share the partner kit, pilot checklist, and next steps.
iCustomer Blog Posts
See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.
