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Introducing Decision Intelligence beyond AI in Marketing over-simplification or thinking beyond content The blunt truth Most GTM misses...

The Death of Traditional B2B Playbooks It's a new world out there, and the traditional B2B playbook is officially dead. The buyer journey has fundamentally transformed, creating a landscape where yesterday's strategies not only fail to deliver they actively work against you. Today's B2B environment is overwhelmingly noisy. Every prospect is bombarded with hundreds of messages, ads, and outreach attempts daily. In this cacophony, differentiation isn't just difficult, it's near

Broken Navigator in Marketing Operations Because your customer journey shouldn't start with "which channel should we blast?" Picture this: You're running a boutique hotel chain across Europe, think chic properties in Amsterdam's canal district, a converted palazzo in Florence, and a minimalist gem near London's Shore-ditch. You've got 75,000 guests in your database. Tomorrow, you're launching a "Summer in Europe" campaign. So what do you do? If you're like most marketers, you