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How to build identity + enrichment + signals + activation + measurement without getting trapped in data vendor models Your media team just spent $50K scaling "AI" audiences… and a chunk of that spend chased people who had already bought. Your suppression lists are stale. Meta is crushing it, Google is noisy, retail media looks promising but every platform tells a different story and none of it rolls back into better audiences next week. Most brands are under pressure to "use

iWorkers: AI Coworkers for Marketing Ops, ABM Performance Marketing

Introducing Decision Intelligence beyond AI in Marketing over-simplification or thinking beyond content The blunt truth Most GTM misses...

The Death of Traditional B2B Playbooks It's a new world out there, and the traditional B2B playbook is officially dead. The buyer journey has fundamentally transformed, creating a landscape where yesterday's strategies not only fail to deliver they actively work against you. Today's B2B environment is overwhelmingly noisy. Every prospect is bombarded with hundreds of messages, ads, and outreach attempts daily. In this cacophony, differentiation isn't just difficult, it's near