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GTM Decision Intelligence: The Modern Guide to Revenue Architecture for 2025

"In today's market, 67% of GTM initiatives fail. The difference between leaders and laggards isn't strategy—it's their ability to make...

The 10 most important questions about Data Quality Audit

Marketing teams have multiple questions about data quality and audit. We get these questions in every one of our prospect conversations....

Data Buffet vs Data A-la-carte

Key Takeaways Many companies struggle with "data buffet" approach, collecting excessive data that's costly and inefficient to manage...

The Hidden Complexity of Marketing Operations: AI Agents for MOps co-intelligence

Most people vastly underestimate the intricacy of marketing operations. Let's take a seemingly straightforward example: processing a new...

iCustomer vs Clay: Data Enrichment Solution for Enterprise

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Resources to help you realize your data’s full potential

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