Your Warehouse Is Your CDP. Finally.

Forget fragmented playbooks and tool bloat. Composable CDP unifies signals, enriches buyer and account profiles, and lets AI agents coordinate next-best actions across channels, then learns every cycle through a closed-loop OODA process.

Plan Your ArchitectureCompare to Traditional CDP

CDP Capabilities, Composable Delivery

No data copies. No sync delays. Connect directly to your warehouse.

Zero-Copy

Warehouse-Native Architecture

No data copies. No sync delays. Connect directly to Snowflake, BigQuery, or Databricks. Your data stays in your infrastructure with zero-copy deployment.

AI-Powered

AI-Powered Identity Resolution

Deterministic and probabilistic matching with unified profiles built and maintained by AI agents. Duplicates merged. Gaps enriched. Anonymous visitors stitched to known users.

Governed

Activate Anywhere, Govern Everything

Sync audiences to Google, Meta, LinkedIn, Salesforce, HubSpot, Braze, and more. Consent, suppression, and refresh logic enforced at the warehouse with audit trails included.

Compounding

OODA Learning Loop

Every activation cycle feeds outcomes back into the system. Audiences sharpen, plays improve, and ROI compounds without manual intervention. Decision intelligence that gets smarter with every loop.

Unify Without Extracting

Connect to your existing warehouse tables. No ETL pipelines to build, no storage duplication, no vendor lock-in. Your data stays in your infrastructure. AI agents match deterministic IDs like email, phone, and customer ID alongside probabilistic signals like device and behavior to build unified profiles.
No ETLNo DuplicationNo Lock-In
See Customer Warehouse
Media placeholder

Activate Everywhere, Govern Everything

Sync audiences to Google, Meta, LinkedIn, Salesforce, HubSpot, Braze, and more. Consent, suppression, and refresh logic enforced at the warehouse with audit trails included. 200+ integrations across support, systems, product, events, web, personalization, data, and shares.
200+ IntegrationsConsentAudit Trails
Media placeholder

Composable CDP FAQ

Each capability is a standalone module: identity resolution, audience management, signal processing, decisioning, and activation. Adopt what you need without ripping out what you have. Warehouse-native, no data copies.
CDPs collect and route data into proprietary storage. iCustomer runs on your warehouse with zero-copy architecture, adds agentic execution and a policy engine, and includes causal learning that turns data into actions and measurable lift.
Yes. A cloud data warehouse (Snowflake, BigQuery, or Databricks) is required for warehouse-native deployment. Your data stays in your environment with full governance.
Every activation cycle feeds outcomes back into the system. Attribution signals update ICP weights, bidding rules, and frequency caps automatically. Audiences sharpen and ROI compounds without manual intervention.
Absolutely. iCustomer is composable by design. Keep what works, sunset what doesn't. Your data warehouse stays the source of truth with no vendor lock-in.

Your Warehouse Is Your CDP

Book an architecture session to see how composable CDP fits your existing stack and delivers value without migration.

Book Architecture SessionView Pricing