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Marketing teams have multiple questions about data quality and audit. Organizations perform data quality audits to ensure their data...

Discover what the composable CDP market is, how large it has become, and who the leading players are in this innovative customer data platform space. Get insights into its growth and significance. iCustomer Composable CDP In today's data-driven world, businesses are constantly seeking flexible and scalable ways to manage customer information. The composable CDP (Customer Data Platform) has emerged as a game-changer, offering modular and customizable solutions tailored to spec

The customer journey has become increasingly cloudy and fragmented over the past decade, leaving go-to-market (GTM) teams struggling to keep up. As buyers embrace more digital channels and anonymous interactions, the traditional B2B funnel has given way to what analysts call the " dark funnel " - a nonlinear mess of unclear buying signals scattered across inboxes, websites, communities, and new digital touchpoints. Reacting to this complexity, most organizations have fallen i