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Resources to help you realize your data’s full potential

Use this collection of articles, case studies, and other resources to improve customer acquisition and drive growth.

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The NRF Big Show 2025: Trends, Insights, and Opportunities

The National Retail Federation (NRF) Big Show is one of the most significant events in the retail world, and this year’s event did not...

News

The NRF Big Show 2025: Trends, Insights, and Opportunities

GTM Decision Intelligence: The Modern Guide to Revenue Architecture for 2025

"In today's market, 67% of GTM initiatives fail. The difference between leaders and laggards isn't strategy—it's their ability to make...

Decision Intelligence

The 10 most important questions about Data Quality Audit

Marketing teams have multiple questions about data quality and audit. Organizations perform data quality audits to ensure their data...

AI/Data

The 10 most important questions about Data Quality Audit

Data Buffet vs Data A-la-carte

This article will explore the key differences between Data Buffet vs Data A-la-carte models, helping businesses choose the right data strategy. A Data Buffet offers unlimited access to a wide range of datasets for a fixed price, while Data A-la-carte allows companies to purchase only the specific data they need, often on a pay-per-use basis. We will compare their cost-effectiveness, flexibility, and best-use cases for different industries. By the end, readers will understa