What is Match Boosting?

Enriching audience records with additional, compliant identifiers to raise match rates on ad platforms.

How is this different from default platform matching?

Platforms see limited identifiers. iCustomer adds verified signals and continuously refreshes audiences to maintain accuracy.

Your first-party data plus optional partner enrich. All identifiers are governed, consented, and hashed.

Do I need new pixels or ad accounts?

No. You can connect to existing ad accounts and pixels with no re-platforming or setup changes.

How fast can we go live?

Connect sources, select cohorts, and sync enriched audiences in minutes. Performance compounds over time as signals update.

Audience Match Booster

Turn Partial Records Into High-Match Audiences

Improve match rates across Meta, Google, LinkedIn, TikTok, and programmatic. Enrich identifiers, auto-refresh, and suppress overlap so more of your budget reaches real buyers.

Boost My Match Rate

Audience Match Booster loop—Sync, Enrich, Optimize, and Hash & Govern circling ‘your workflow’—showing privacy-safe hashing, enrichment, and cross-channel sync to lift ad platform match rates.

Decision Intelligence for Match Boosting

Use deeper identity and behavior signals before you sync.

Expand reach and conversions while protecting CPA. iCustomer unifies compliant identifiers, refreshes audiences automatically, and optimizes performance through a closed feedback loop.

Unify and Verify Every Profile Before You Sync

Matches real people using verified first-party data and compliant partner enrich. Appends emails, phones, MAIDs, and addresses while deduplicating individuals and households. Improves match quality so each ad dollar reaches valid customers instead of duplicates or incomplete records.

Identity-resolution grid confirming emails/phones with confidence flags and governance columns—deduped, verified profiles ready for high-match exports to Meta, Google, LinkedIn, and TikTok.

No-code playbook diagram that enriches, safely hashes, suppresses, and exports audiences—AI agents orchestrate activation to Meta, Google, LinkedIn, and TikTok for revenue impact.

Activate AI-Guided Revenue Playbooks

Syncs enriched profiles to Meta, Google, LinkedIn, TikTok, and display platforms using auto-refresh and deduplication. Applies cohort-level overlap control and suppression lists. Ensures every campaign runs with accurate, current audiences while reducing waste from duplicated impressions.

Optimize With Continuous Learning

Analyzes match rate, reach, CPA, and ROAS with built-in telemetry. Feeds lift data back into enrichment and suppression logic for smarter scaling. Protects efficiency by learning what works and automatically prioritizing high-performing segments across platforms.

Activation performance bar chart tracking match rate, reach, and conversions by channel—closed-loop learning recommends improvements and reallocates spend to higher-performing audiences.

iCustomer Audience Match Booster FAQs

Answers for marketers using iCustomer to improve audience match rates and reduce wasted spend.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.