What's new in Precision? Weekly Product Update - Week ending April 18th

Precision enables marketers to precisely target their ads to specific individuals on platforms like LinkedIn. The product enhances ABM Campaigns, optimizes advertising budgets for eCommerce businesses, and aids in boosting your Return on Ad Spend (ROAS).

This week we continued our journey to integrate analytics and provide consolidated attribution across the customer journey.

1. Integration with Hubspot and Google Analytics

   
   

   

   Precision now integrates with Hubspot and Google Analytics to track customer journey end-to-end

   Since you can manage your ads from multiple platforms within Precision, the next step a lot of customers want to do is to track which users are coming from different platforms (attribution) and look at consolidated analytics.

   
   

   Now you can do that with precision.

   
   

2. Full funnel analytics and attribution
   

   In precision now you can see a target customer who was shown an ad on LinkedIn for e.g., clicked on the ad, then came to your website, track their website interaction and then when they fill out a form on Hubspot, we show you the conversion metrics as well.

   

   Full funnel analytics and attribution

   
   

3. Tracking and managing credits

   The precision product is free to try and we give you 500 enrichment credits for each account you manage with us. After that you have to buy credits and we only charge you for when a successful enrichment has been completed. Manage and buy more credits easily in precision now.

   
   

   

   Manage and buy credits in precision