Unlock Audience Intelligence
AI-native Marketing to activate, learn, adapt & scale growth.
Composable decision intelligence built on five key hubs - Audience, Signals, Agents, Decisions, and a Learning Loop that turns your data into a compounding growth engine.
Operators Friendly
Key Composable Hubs
Operationalize agentic GTM, end-to-end on top of trusted data foundation.
Audience → Signals → Decisions → Agents → Learning Loop. Ship value fast, then compound it. Warehouse-native, enterprise-grade, under your control with managed components/ hubs if you’re missing pieces.
Audience
Outcome-driven live audience graph
Owned, portable, governed.
Identity, ICP discipline, and portable cohorts you control across every tool - Live in production, not static lists.
Identity Graph
Build your dynamic Audience, Enrich & Keep it Live, Deanonymize Visitors, Manage Attribution, Data Quality & Compliance.
ICP & Similarity
Segment‑level criteria; weighted scoring (fit × psychographics × relevancy); look-alike discovery.
Cohorts & Activation
Auto Segment, Policy rules, budget and frequency caps.
Data Foundation & Governance
Source & Destinations in sync with Governance i.e Data Warehouse (Snowflake, BigQuery) into any Integrations
Sync Everywhere
CRM/MAP (SFDC, HubSpot), Ads (LinkedIn, Meta, DSPs), warehouse (Snowflake, BigQuery), web, ESP.
AI Driven Segments
Create Audience & Cohorts with AI, versioned save & review with A/B testing.
B2B
Enable bespoke audiences using dynamic ICP fit model; create intent‑spike cohorts; sync to LinkedIn; alert SDRs for ≥80 fit score.
D2C
Identify Patterns, Generate SKU/affinity cohorts from LTV; trigger segments for price‑drop, back‑in‑stock; cap frequency at 3.
KPIs
Match rate ↑ Targetable reach ↑ HQL quality ↑ Wasted spend ↓
Signals
Real‑time signal fabric - bespoke intent you can act on across 1P + 2P + 3P Data
Capture every interaction, map it to intent, and expose durable features for models and agents.
Signals Fabric
Streaming & batch unified enrichment from web, 1P + 2P + 3P party data, product, CRM, billing, support, partners.
OneSource - Unified External Data
3rd party data aggregation & web signals with Ontology, AI ready with MCPs to enhance, enrich your Data Foundation.
Intent Detection
Rules, Weights + ML translate behaviors to intents; surge or anomaly detection. Bespoke logics, no black-box
De-anonymize, Enrich & Verify
Human or Bot, Compliant, Identity inference on your site or Ads, reverse‑lookup- DNS, identity enrichment.
Quality & Privacy
Schema registry, Ranking Weights, PII controls, consent enforcement, replay protection.
B2B
Detect Intent surges at target accounts; notify AE; trigger ABM sequences automatically.
D2C
Interpret journeys, initiate plays- price‑drop and back‑in‑stock journeys; throttle noisy events
KPIs
Time‑to‑signal ↓
Trigger latency ↓
Intent precision ↑
Conversion lift ↑
Decisions
Policy‑driven optimization & unified analytics/attribution explainable choices within budget & guardrails.
Centralize constraints and objectives; run rules, decision tables, or optimization with full attribution.
Policy Hub
Global guardrails (brand, consent, compliance), audience eligibility, frequency caps.
Budget & Bidding
Per‑segment pacing, explore‑exploit, goal‑based allocation (CPL/CAC/LTV).
Experimentation
A/B/n, holdouts, geo splits; sequential testing with auto‑stopping.
Unified Analytics & Attribution
Cross‑channel stitching (web/MA/CRM/billing), multi‑touch + causal lift, model comparison & cohort views.
Explainability
Decision logs, Lineage (inputs/outputs, confidence, responsible agent).
Risk Controls
Anomaly alerts, spend thresholds, auto‑rollback.
B2B
Role-aware, taste aware - ad/email sequences + SDR tasks.
D2C
Ad → onsite → email plays with frequency + offer guardrails.
KPIs
Cost per meeting/order ↓ conversion rate ↑
iteration speed ↑
Agents
Outcome‑driven GTM agents with memory, guardrails & production‑ready, not demos or chat-bots or asking operators to build.
Composable micro‑agents to plan, create, and orchestrate plays; approvals and budgets keep actions safe.
Micro‑agent Orchestration
ABM Planner, Match‑Boost, Visitor Intel, ROAS Optimizer, Attribution Resolver, Compliance.
Memory
Session & long‑term context for cohorts, offers, channel history.
Guardrails
Policy checks, consent, budget caps, frequency limits, RACI approvals.
Inter- Operability
Enterprise Grade, Open Standards with Agent to Agent Protocols, MCP (Model Context Protocols) across tools
Conversational UI
Natural‑language powered AI Assistant to manage & commands mapped to safe, versioned workflows.
B2B
Proven Agentic ABM, Customer Success Multi Agent Systems which Augments GTM Ops
D2C
Proven Agentic Acquisition Plays, Customer Life Cycle & Ad Activation
KPIs
Time‑to‑launch ↓ Match rate ↑ Manual hops ↓ ROAS/ROI ↑ Cycle time ↓
Learning Loop & Compounding Engine
Causal learning, adaptation, & measurement with compounding gains for ROI or 1:1 Marketing or CX
Measurement
Stitch web/MA/CRM/billing; unify conversions and revenue.
Casual Inference
Uplift modeling, matched cohorts, per-segment incrementality.
Attribution Feedback
Multi-touch + causal-lift signals feed back into the feature store and Decision policies; auto-update ICP weights, bidding, and frequency rules.
Feedback
Auto‑promote winning variants; demote waste; refresh features & audience ranks.
Audit
Versioned experiments, approvals, lineage — built for governance.
Track true incremental lift, attribute it correctly, and feed results back into features, ICP weights, agent prompts, and Decision policies.
B2B
New outreach sequence lifts HQLs rate 34% in 90 days; model updates eligibility rules automatically.
D2C
Triggered offer increases incremental revenue by 18%; reduce creative fatigue via rotation logic.
KPIs
Incremental revenue ↑
Cost per incremental lift ↓
Decision latency ↓
Iteration speed ↑
Turn Your Data into a Competitive Advantage
Opinionated where it matters, composable where you need it. iCustomer builds a trusted, audience-ready data foundation in your control and auto-tunes AI workflows to your stack so GTM teams can orchestrate and scale business impact.
Self-Learning AI
Our AI engine dynamically learns from your data, users and customer behaviour to further recommend and share updated insights from your evolving business. Also keep optimizing task and user personalization.
Data Warehouse
Zero copy data architecture so your data never leaves your environment, use your existing warehouse for every unique customer and prospect information stored, unified and uncovered from unknown to known with persistent enrichment and data quality.
Knowledge Graph
Entity resolved customer knowledge graph for persistent unification of fragmented data and signals for ongoing enrichment of info, labels, metrics, scores and analytics from both structured and unstructured data with universal ID.
Agent, MCPs, ML & LLM Model Registry
Enterprise Grade Agent, MCPs, ML Models, LLM Registry. Any LLM provider or bring your own. We supports all major model providers, locally hosted and open-source models (incl. OpenAI, Cohere, Llama and Mistral).
Ontology & Taxonomy
Industry's first marketing, advertising focused Proprietary ontology and taxonomy for customer knowledge management with unique relationships between people, companies, relationship and places for ongoing enrichment & labels.
Privacy & Compliance Management
Advanced privacy compliance, PII Management and tags enablement across HIPAA, SOC 2 Tier II, GDPR and CCPA Etc.
Source & Destinations
With more than 200+ Integrations
Support
Systems
Product
Events
Web
Personalization
Data
Shares
Don’t see yours?
Contact us! We can likely connect via API or warehouse views.
iCustomer Platform FAQs
Answers to common questions about the iCustomer Platform Hubs — Audience, Signals, Decisions, Agents, and the Learning Loop.
Composable Platform Hubs