Unified ABM/ICP Marketing
ICP/ABM Identification & Fit Plays
Transform your best-customer data into a blueprint for growth. Our Agentic AI automatically identifies, enriches, and prioritizes your ICP/SAM/TRM, then suggest targeted plays to engage the right buyers at the right accounts at right time.
Example ABM Activation Plays:
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"Best Customer Cloner": Analyze wins → Build ICP model → Find lookalikes → Launch targeted campaigns
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"Buyer Committee Mapper": Identify key roles → Enrich with intent → Score influence level → Deploy role-based plays
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"Total Market Analyzer": Map addressable accounts → Score fit → Track engagement → Prioritize outreach
Awareness Generation Plays
Turn unknown prospects into engaged accounts. Deploy intelligent multi-channel plays that build brand recognition and capture early interest signals from your target buyers.
Example Plays:
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"Digital Footprint Builder": Track website visits → Identify anonymous browsers → Match to accounts → Launch awareness campaigns
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"Intent Accelerator": Monitor research signals → Detect topic interest → Deploy targeted content → Measure engagement
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"Brand Amplification": Identify engaged accounts → Expand reach to buying committee → Orchestrate multi-channel touches
Interest Conversion Plays
Transform awareness into active buying interest. Launch automated plays that nurture interest signals into qualified pipeline and accelerate the path to revenue.
Example Plays:
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"Signal-to-Pipeline": Track high-intent actions → Score buying signals → Launch conversion plays → Measure velocity
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"Demo Accelerator": Monitor product research → Trigger interactive demos → Track engagement → Automate follow-up
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"Buying Committee Activator": Detect champion engagement → Map other stakeholders → Deploy role-based nurture → Drive consensus