What worked before won't work anymore
Scaling Up is more than "do more of the same"
Beyond Founder-led Sales
Building a repeatable Go-to-market engine is the number one challenge ScaleUps face. Grow your Target Addressable Market to adjacent opportunities.
Ideal Customer Profile
You have to go from "anyone who will buy is our customer" to creating an Ideal Customer Profile and executing to targeting and converting them
Metrics-driven growth
To move from vanity metrics such as # of followers or Email click through rate, you need to build a robust KPI and Metrics driven GTM engine
HOW WE HELP
Expand your TAM, Build Repeatable Systems & Drive Predictable Growth
Expand your Target Addressable Market
Develop your Ideal Customer, Profile, define personas & identify target accounts
Use over 250 filter criteria along with lookalike models to ensure you go after high converting prospects
Match and enhance prospect data
Leverage over 150 fields to enhance your people data from over 40 sources including demographic, psychographic and technographic information
Activate your campaigns
Integrate automatically with over 200 different ad platforms, CRM systems, marketing automation solutions to run campaigns smoothly
Build Repeatable Systems
Inbound Programs
Leverage content marketing, SEO and lead magnets to attract the ideal customer, educating them through the buyer journey and helping grow your brand
Outbound Programs
Leverage outreach programs with cold email, ad targeting and buyer intent data to help you proactively target your buyers before they make a shortlist.
Partner Programs
Build a strong partner program with our extensive partner data enrichment to ensure you can have multiple routes to market
Drive Predictable Growth
Define the right KPIs and Northstar metric
Align the entire team on the KPI and Northstar metric that matters - whether that is revenue, new logos acquired, etc. and the measurable tracking metrics including cost of customer acquisition and others
Integrate Systems of Record and Context
Make it easy to integrate your CRM, Marketing Automation Platform, Ad targeting platform and other customer data systems to ensure you always have a single source of truth
Generate Actionable Marketing Insights
Use advanced AI and machine learning to generate insights that your team can act on and immediately push to the systems of context to experiment and A/B test
Why do ScaleUps choose iCustomer?
Our combination of unique data with our Immutable Customer ID, AI powered optimization and Comprehensive integration across all platforms
Fastest time to value
iCustomer can get you started in minutes, deployed in hours and generate ROI in days, instead of months of implementation using a ABM or Marketing platform
Integrates with everything
With over 200 integrations out of the box, iCustomer can be the seamless data fabric that connects every system including your data warehouse and marketing automation platforms
Strong partner ecosystem
Our implementation and consulting partners help define the strategy, outline the plan and focus on the execution model to ensure you can scale effectively
Wall of Love
"We have manage over $150 Million in LinkedIn Ad spend. Precision helps us optimize campaigns, delivering value in minutes"
AJ Wilcox, B2Linked
Frequently Asked Questions
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Which ad platforms do you support?
We currently support LinkedIn, and are adding Instagram and YouTube.
2. Do you have agency pricing?
We do offer discounted pricing to agencies for multiple customer accounts. Email us for a discussion.
3. Do you have a local partners who can help us?
We have over 10 regional partners in each of the major cities in the US. Contact our sales team to put you in touch with a partner.
4. What CRM and Marketing Automation Platforms (MAP) do you integrate with?
We integrate with Hubspot, Mailchimp and Salesforce. We can import data from Google Sheets, CSV and Excel files as well.