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Acquire and Retain customers with these plays
Testimonials
"Every scale-up organization seeking sustainable growth needs a GTM engine that unifies data, and decision intelligence that iCustomer provides"
Deepak Taneja, Zilla Security
Champion Tracking Play
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Triggers
The Champions Tracking GTM Play focuses on identifying and nurturing power users who engage deeply with your product, advocate internally, and influence buying decisions. Key triggers include increased product usage, job changes, event participation, referrals, feature requests, and public advocacy (e.g., social media mentions, testimonials, and case studies).
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Complexity
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Actions
Activate champions by engaging them with exclusive content, early product access, and personalized outreach, while encouraging them to share testimonials, referrals, and case studies. Strengthen relationships by tracking their career moves, inviting them to advocacy programs, and leveraging their influence for expansion within their company or network.
Visitor Intelligence Play
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Triggers
The Visitor Intelligence play focuses on tracking users that come to your website from campaigns run by marketing. These include ads, email campaigns, promotions and partnerships. Tracking visitors across your website for activity and intent helps your team prioritize the "in market" prospects and focus sales efforts on them by scoring them higher.
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Complexity
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Actions
Leverage visitor intelligence by identifying anonymous website traffic, enriching data with firmographics, and triggering personalized outreach based on intent signals. Engage high-intent visitors through targeted ads, sales alerts, and automated nurture sequences to convert them into pipeline opportunities.
New Hire in Buyer Persona Play
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Triggers
Key triggers include a target persona starting a new role, being promoted, or moving to a company that matches your ICP. Additional signals include updates on LinkedIn, email bounces from previous contacts, and new decision-makers joining relevant departments.
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Complexity
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Actions
Monitor job changes for ideal buyer personas and trigger automated outreach with personalized messaging tailored to their new role. Engage them with relevant content, offer product demos or trials, and position your solution as a strategic asset in their new organization.
