Need a less expensive ABM solution than 6Sense?
6sense
6 figure multi-year contract and 6 months to implement
$
150K+
Company data
Contact data
Intent data
CRM Integration
Features
Buyer discovery
Intent Alerts
Technographics
Firmographics
What it is good for:

Contact data on your Accounts

Intent data from accounts

Triggers & Workflows

CRM integration

Analytics tracking

Firmographic + Technographic data

Advertising-led
What is not good:

Expensive - high entry costs

Lots of data, no intelligence

Not AI native

6-12 months to implement

Firehose of data, mostly ir

Customer Success

Documentation & Guides
iCustomer
Usage and Outcome based pricing, hours to go live

Self Learning AI
Knowledge Graph

Ontology & Taxonomy

ML Solution Services

Workspace, Role access

ID Resolution & Management
Why iCustomer is better:

Unlimited Users

Multiple Workspaces

Unlimited Integrations

Priority Support

Custom AI Guardrails

Single Tenancy - privacy ensured

Audit trail

Dynamic Segmentation & Labels

Custom Automations

AI Agents for automation

Custom Labels & Tags

Assigned CSM & Priority Support

Uptime Guarantees

SOC2 Report & Audit

Custom Data Sources

Comprehensive data - by account and person
Don't take our word - Over 100 customers prefer iCustomer over 6Sense






iCustomer drives customer success

Self Learning AI
Our adaptive AI dynamically learns from your data. It adapts and optimizes, evolving dynamically to provide increasingly accurate and personalized recommendations

Waterfall Enrichment
No more multiple vendors, multiple contracts. We enable bespoke logic-based enrichment as one source from 100s of sources with accuracy and avoid repeat spend via universal IDs

Universal Data Analytics
Gain actionable insights from your unified data hub. Build custom dashboards, visually analyze trends, and optimize performance across every stage of the entity lifecycle. Connect your unified data to any existing business intelligence (BI) tool and access your unified data through familiar interfaces and empower stakeholders with deep analytical capabilitiesities

ID/Entity Resolution & Management
Stitch your existing customer data into rich, actionable profiles directly in your data warehouse without writing a single line of code. Also have Universal IDs to persistently manage the person or company data enriched with any external data sources.

Knowledge Graph
Our data retrieval system, which allows you to query huge sets of business data quickly and more accurately than any other tools, so you can access valuable insights wherever you're working.

Ontology & Taxonomy
In our clients unified data, it describes a knowledge domain with collections of entities structured into groups or types, with relationships between them. i.e. people, companies, households, address and events

ML Solution Services
Bring your own model or clients can bring their own machine learning (ML) models externally and connect them with this unified data to operationalize their models. We also offer bespoke model support as needed.

Pre-Built AI Agents Library
No more complex agent building and deployment, we offer a codeless library of pre-built domain specific Agents, planned in various GTM plays and workflows to enable between multiple tools.

Continuous Data Quality
Empower governance by actively measuring and improving data completeness, accuracy, and consistency across your entire ecosystem, iCustomer's advanced data quality tools provide the confidence to make informed decisions based on trusted data.

No-Code Agentic Automation
Streamline operations with iCustomers's intuitive, no-code interface. Automate even complex data processes, including routing data to specific tools, triggering workflows, generating notifications, and more, all without a single line of code.
200+ Integrations
with Data Sources
& Destinations
Power all your tools, task and workflows with most accurate Intelligence.











-
How is OneSource different from a CDP or enrichment tool?OneSource is identity‑first and signal‑native. It doesn’t replace your CDP or MAP; it powers them with durable IDs, coverage, and live market context so your agents and campaigns act with precision.
-
Can I use my own models?Yes—bring your features & scores. We preserve lineage and versioning alongside OneSource attributes.
-
How do you prevent over‑enrichment?Policy‑based enrichment with role & region guardrails; deterministic before probabilistic; confidence thresholds per destination.
-
What data volumes do you support?From thousands to hundreds of millions of records; bulk sync and streaming are both supported.
-
What happens if we out‑grow our audience or workflow‑run allowance?We’ll email and Slack you at 70 % and 90 % usage. Go over your limit and we simply meter the excess at the published overage rate - no service disruption, no hidden penalties.
-
Is there a set‑up or implementation fee?No. Onboarding, connector configuration and the first training session are included in every tier. Enterprise customers can add a paid hands‑on launch package if they need deeper white glove service or DIFM (Do-it-for-me) option.
-
If I want to keep some of my existing marketing tools while sunsetting others, how does iCustomer handle that?iCustomer is a data‑first, composable platform where your unified audience, graphs, and agents sit in a neutral layer, while each tool is just a pluggable destination. Keep the apps you love, retire the rest; workflows and audiences keep running because they’re connected to the data layer, not hard‑wired to any single tool.
-
Is my data secure and compliant?Yes. iCustomer is SOC 2 Type II certified, encrypts data in transit and at rest, and offers customer‑managed Snowflake for zero‑copy deployments. Enterprise customers can add single‑tenancy VPC or on‑prem Docker.
-
Can I bring my own LLM API or self‑hosted models?Yes. iCustomer’s Custom LLM Gateway lets you plug in any OpenAI‑compatible endpoint (Anthropic, Cohere, private Ollama, etc.) or route calls to models you host in your own VPC. You keep full control of keys, usage, and data residency while the agents call your chosen model behind the same workflow node.
-
Can we start on the Basic plan and upgrade later?Absolutely. Plans are prorated: move to Growth or Enterprise at any time and you’ll only pay the difference for the rest of the term.
-
How are Paid Social & DSP activations billed?Activation is part of your workflow‑run meter; the actual media spend remains on your own Google, LinkedIn, Meta, Amazon or DSP invoices.
-
Are Knowledge Graph and Semantics included or add‑ons?They’re included starting at the Growth tier. Enterprise adds zero‑copy deployment in your own Data Platform, CDW, Snowflake plus custom ontology extensions.
-
How do you define an “Audience”?An Audience is a living set of people or companies that match a shared identity and intent. iCustomer first resolves duplicates into one canonical profile, enriches it with Open Graph signals, then groups those profiles under dynamic criteria (ICP, lifecycle stage, intent, SKU affinity, etc.). Because the Audience updates in real time, a single buyer can enter or exit as their behaviour or attributes change giving Marketing‑Ops teams a continuously accurate target list for activation and measurement.
-
What happens if we out‑grow our audience or workflow‑run allowance?We’ll email and Slack you at 70 % / 90 % usage. Go over your limit and we simply meter the excess at the published overage rate - no service disruption, no hidden penalties.
-
How is the Reinforcement‑Learning (RL) engine priced?The RL optimization engine is bundled into Growth and Enterprise. You only pay for the workflow runs it triggers; no separate “AI surcharge” or token bill.
-
Do I pay credits for prospecting?No, you only pay credits for actual data enrichment. You can prospect accounts or leads from companies, google maps, github, CRM tools, web scraping, and much more - all for free. The only added detail is that your LinkedIn prospecting is capped per search. That cap increases on the Pro plan from 2,500 to 5,000 - and to 10,000 and above on Enterprise.
-
Which actions cost credits (or are free)?As a general principle, any actions by iCustomer that clean or format data are free. Any external CRM connections or Emailers are also free (on the Pro Plan!). We only charge credits for data points where we have to pay a cost for access or use. So think company revenue, fully scraped LinkedIn profiles, phone numbers, contact research, AI, and others. Additionally, if you have your own API key for any of the data providers that we connect with (e.g - OpenAI for AI calls), then you can connect your own API key and use that action in iCustomer free of charge!
-
Where do I see my credit spend cost for a table?Unfortunately we don’t currently support automatic table spend credit reports (we’re working on it!). However, there is one way to get higher level analytics on your runs in iCustomer at the moment: right click on a column and select “Run Info” as shown below, and you’ll get a summary of the credits spent on just that column till date.
-
What are iCustomer Credits?ICustomer credits are the “currency” you use to purchase different data points and actions in iCustomer. The average cost of a data point or action varies depending on the provider and the data point in question. The vast majority of actions in iCustomer are either free, or cost 1-2 credits. Some data points are harder to find and just more expensive as a result - like mobile phone numbers. While Find Mobile Number starts at 2 credits, it can cost 5 (People Data Labs), 13 (Selligence), 15 (ContactOut), or even 25 (Datagma) credits depending on the provider!
-
What is my cost per credit?Unfortunately we don’t currently support automatic table spend credit reports (we’re working on it!). However, there is one way to get higher level analytics on your runs in iCustomer at the moment: right click on a column and select “Run Info” as shown below, and you’ll get a summary of the credits spent on just that column till date.
-
How do I find the credit cost for a data point?When you’re searching in the enrichment panel – every action has a corresponding credit cost you can see on the far right, in a green cost bubble as shown below. This green icon (or a grey one indicating free) will always indicate the cost for each action or data point.
-
Note on HTTP/APIYou can connect any external data sources (e.g - Zoominfo, Cognism, 6Sense) to iCustomer via HTTP/API for free. We’re big believers in paying for the value that you get - so if you’re primarily getting that value somewhere else, keep it there!
-
How do I add a new question & answer?To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
-
How do I edit or remove the 'Frequently Asked Questions' title?You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
-
Can I insert an image, video, or GIF in my FAQ?Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.
-
Is there a set‑up or implementation fee?No. Onboarding, connector configuration and the first training session are included in every tier. Enterprise customers can add a paid hands‑on launch package if they need deeper white glove service or DIFM (Do-it-for-me) option
-
If I want to keep some of my existing marketing tools while sunsetting others, how does iCustomer handle that?iCustomer is a data‑first, composable platform where your unified audience, graphs, and agents sit in a neutral layer, while each tool is just a pluggable destination. Keep the apps you love, retire the rest; workflows and audiences keep running because they’re connected to the data layer, not hard‑wired to any single tool.
-
How is the Reinforcement‑Learning (RL) engine priced?The RL optimisation engine is bundled into Growth and Enterprise. You only pay for the workflow runs it triggers; no separate “AI surcharge” or token bill.
-
Can I bring my own LLM API or self‑hosted models?Yes. iCustomer’s Custom LLM Gateway lets you plug in any OpenAI‑compatible endpoint (Anthropic, Cohere, private Ollama, etc.) or route calls to models you host in your own VPC. You keep full control of keys, usage, and data residency while the agents call your chosen model behind the same workflow node.
-
How do you define an “Audience”?An Audience is a living set of people or companies that match a shared identity and intent. iCustomer first resolves duplicates into one canonical profile, enriches it with Open Graph signals, then groups those profiles under dynamic criteria (ICP, lifecycle stage, intent, SKU affinity, etc.). Because the Audience updates in real time, a single buyer can enter or exit as their behavior or attributes change giving Marketing‑Ops teams a continuously accurate target list for activation and measurement.
-
How are Paid Social & DSP activations billed?Activation is part of your workflow‑run meter; the actual media spend remains on your own Google, LinkedIn, Meta, Amazon or DSP invoices.
-
Can we start on the Basic plan and upgrade later?Absolutely. Plans are prorated: move to Growth or Enterprise at any time and you’ll only pay the difference for the rest of the term.
-
Are Knowledge Graph and Semantics included or add‑ons?They’re included starting at the Growth tier. Enterprise adds zero‑copy deployment in your own Data Platform, CDW, Snowflake plus custom ontology extensions.
-
Is my data secure and compliant?Yes - iCustomer is SOC 2 Type II certified, encrypts data in transit and at rest, and offers customer‑managed Snowflake for zero‑copy deployments. Enterprise customers can add single‑tenancy VPC or on‑prem Docker.
-
What happens if we out‑grow our audience or workflow‑run allowance?We’ll email and Slack you at 70 % and 90 % usage. Go over your limit and we simply meter the excess at the published overage rate - no service disruption, no hidden penalties.