What is Identity & Context Enrichment?

It resolves people and accounts into one governed profile, then enriches them with attributes and intent so targeting, analytics, and personalization work reliably.

Which data sources can be used for enrichment?

Your first-party data plus trusted external sources (including warehouse and partner feeds) to append firmographics, technographics, roles, and buyer intent.

How do you handle consent, suppression, and privacy?

Consent and suppression are enforced at the profile level with audit trails, role-based access, and policy controls aligned to regional requirements.

Can this fix duplicates and bad records automatically?

Yes. Automated match, verify, and dedupe routines standardize records and continuously monitor quality with suggested or auto-applied fixes.

Does this support both people and account resolution?

Yes—iCustomer builds a unified graph for individuals and companies, linking IDs across web, product, CRM, and ads.

How fresh are the enriched attributes?

Profiles are monitored and refreshed on schedule or when new signals arrive, keeping key attributes current for activation.

Do we need to replace our current tools?

No. iCustomer connects to your CRM, MAP, ad platforms, product analytics, and warehouse to enrich in place and sync updates.

Is this available in our region (US/EU/APAC)?

Yes—global deployments with localization and data residency options are supported.

Identity & Context Enrichment

Know Every
Customer
Understand Every
Moment

Resolve fragmented identifiers into one governed profile, then enrich with firmographic, technographic, and intent context. Automate match, verify, dedupe, and monitoring so profiles stay fresh and activation-ready across every tool.

Get Started For Free

Intent

Technographics

Firmographics

From Raw Records To Reliable Profiles

Identity & Context Enrichment Built For GTM

iCustomer unifies people and accounts into an AI-ready identity graph, then enriches profiles from trusted sources—so targeting, measurement, and personalization work the first time. Policies, consent, and suppression are built-in, and quality improves continuously.

Resolve People, Accounts, And IDs Into One View

Links web, product, CRM, and partner identifiers to build governed buyer and account profiles with consent and suppression controls. Gives teams a single source of truth for targeting, frequency control, and measurement across channels.

Data table with appended firmographic, technographic, and intent attributes—demonstrating iCustomer enrichment that upgrades profiles for targeting, segmentation, and personalization across channels.

Enrich Profiles With Real-World Context

Blends first-party data with 100+ trusted sources to append firmographics, technographics, roles, and buyer intent. Improves match quality and relevance so outreach, spend, and personalization hit the mark.

Automate Match, Verify, Dedupe, And Monitor

Runs policy-aware checks and continuous monitoring; fixes conflicts and stale data automatically. Keeps data trusted for activation and analytics while reducing manual clean-up and risk.

Quality and performance dashboard tracking match rates, verification status, duplicate reduction, and freshness—highlighting iCustomer automated governance and monitoring for clean, activation-ready identity data.

iCustomer Identity and Context Enrichment FAQs

Answers to common questions about identity resolution, enrichment sources, and governance.

iCustomer Blog Posts

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