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B2B SaaS

Power Your GTM with AI-Driven Customer Intelligence

Stop drowning in data and start driving revenue. Identify perfect-fit accounts, detect buying signals, and deploy winning GTM plays—all powered by AI.

Find Perfect-Fit Accounts And Committees

Enriches accounts, unifies intent signals, and discovers buying-committee members automatically. Targets the right people with relevant offers, lifting conversion while cutting wasted spend.

Template library and account grid with firmographic, intent, and role fields—showing enriched ICP filters that surface target accounts and buying committees.
Performance charts and trend lines highlighting surges in product usage and intent—real-time signal analytics that trigger timely outreach.

See Buying Signals The Moment They Spike

Aggregates web, product, ad, and CRM signals; detects intent patterns; scores readiness for PQL/PQA routing. Teams engage when timing is right—improving meetings booked, pipeline velocity, and close rates.

Automate Cross-Channel Plays That Win

Runs personalized workflows across ads, email, and in-app; agents test content and cadence automatically. Reduces manual work, controls frequency, and compounds results every cycle.

Journey-builder canvas with triggers, branches, and channel steps—automated GTM plays orchestrated across email, ads, and product for B2B SaaS growth.

iCustomer B2B SaaS FAQs

Answers for B2B SaaS teams running PLG, sales-assist, and enterprise motions.

iCustomer Blog Posts

See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025.

Conceptual illustration emphasizing a shift from channel-first tactics to decision-first GTM—prioritizing who to move, when, and why.

​How to Fix Failing GTM in 2026: Switch from Channel-First

Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions.

GTM Guide 2026
Visual concept of a live, signal-rich ICP—segments ranked by fit and intent from 1P/2P/3P data to guide ABM plays and compounding growth.

Rethinking ICP in 2025: The iCustomer Methodology

Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel.

ABM ICP Guide
Abstract UI/navigator motif conveying a decisioning layer that evaluates context and selects the next best action across channels—including “do nothing.”

Your Decisioning Engine: The Navigator for Your MarTech Stack 

Why every stack needs a navigator that selects the right message, moment, and channel—automatically.

Decisioning Guide

In under an hour

Get Started

Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour.

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