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iReveal

Know who is on your site. Including the AI.

People and companies, named with consent. AI assistants and agents, labelled.

iReveal is a server-side pixel for ecommerce and B2B sites. It names the shoppers, buyers and companies behind your visits, labels the AI crawlers and agents, and keeps the source and the ad with every visitor.

  • Free to start
  • Pay only for people revealed
  • SOC 2 Type II
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Retarget shoppers who browsed or left a cart.

Why iReveal

Analytics counts visits. It can't tell you who visited.

48.9%

of new visitors arrive with no source

50%+

of web traffic isn't human

~70%

of legitimate, non-bot traffic identified

Source: iCustomer website visitor report, 2026, and documented customer results.

Spend on people, not bots

Follow up while interest is fresh

Keep unmatched visitors counted, with their source

See what AI assistants and agents read

Inside iReveal

From anonymous visits to an audience you can act on.

  • People
  • Companies
  • AI assistants
  • AI agents
iReveal
Ad platforms
CRMSalesforce
SlackSlack

Install

Add the pixel once. It works with your consent banner.

Identify

Consented visitors are matched to a person or a company.

Label

Every visit is marked: person, AI assistant, AI agent or crawler.

Act

Revealed visitors reach your ad platforms, CRM and Slack the same day.

Capture

A server-side pixel, on your own domain.

Browsers now block most script cookies and ad IDs. iReveal doesn't depend on them.

A first-party ID from your server

Your own domain's server issues the visitor ID.

One thin tag

The tag only captures the visit.

Hashed and checked

Personal data is hashed at the collector.

Identify

Every visit, accounted for.

Crawlers out. AI labelled. People and companies named with consent. The rest stays counted.

All visits19,160

Sorted: crawlers, AI, humans

Crawlers(not counted)7,400
AI assistants1,940
AI agents310
Human visits9,510

Human visits, identified70%

People named4,120
Companies named2,540
Unresolved(still counted)2,850

People

Named with consent, with title and company.

Companies

The company behind the visit, even without a name.

AI assistants

Visits from AI answers, and the crawlers reading for them.

AI agents

Flagged when they identify themselves.

Measure and act

One credit balance. Identity, measurement and learnings.

You spend credits only on people revealed. Everything else is included.

Identity

The person behind a visit, with title and company.

Measurement

The source and the ad stay with each visitor.

Learnings

See which sources bring visitors that fit and convert.

Sends revealed visitors to the tools you already use

Snowflake logodbt Labs logoSalesforce logoMeta logoMicrosoft Bing logoSmartLead logoSnowflake logodbt Labs logoSalesforce logoMeta logoMicrosoft Bing logoSmartLead logo
Databricks logoReltio logoMarketo logoTikTok Ads logoReddit Ads logoInstantly logoDatabricks logoReltio logoMarketo logoTikTok Ads logoReddit Ads logoInstantly logo

Free to start

A reveal is one person, a shopper or a business buyer, among United States visitors.

What changes

From session counts to named visitors.

Who visited

A session count, or a company guessed from an IP address
A named person or company, with consent

Human or not

Bots filtered out quietly, or counted as people
Every visit labelled: person, AI assistant, AI agent or crawler

Source

A channel report
The source and the ad, kept with each named visitor

Returning visitors

Script cookies expire in Safari after seven days
A first-party ID set by your own server

Cost

Seats, tiers and a contract for each tool
Credits, spent only on people revealed

Where data lives

The vendor's cloud
Your own data cloud, on Enterprise
Compliance

Consent travels with every visit.

iReveal has no lead lists and doesn't sell data. Your brand stays the controller.

Consent first

The pixel runs only after a visitor accepts your banner. Works with Cookiebot or your own consent platform. Honors IAB TCF v2, Google Consent Mode v2 and Global Privacy Control.

Banner acceptedPixel runs
Banner declinedNo match

Your rules, before any match

Suppression lists, existing customers and do-not-call numbers are screened first. CCPA do-not-sell and do-not-share choices are honored, including browser signals.

Suppression listsScreened first
Existing customersScreened first
Do-not-call numbersScreened first

United States only for people

Person-level reveal is limited to United States visitors.

Deletion with a receipt

Erasure requests start within 72 hours and pass to your connected tools.

Security

SOC 2 Type II complete. ISO 27001 and ISO/IEC 42001 in progress.

Paperwork ready

A DPA and a subprocessor list are available on request.

FAQ

iReveal questions

No. iReveal identifies about 70% of legitimate, non-bot traffic, counting people and companies together. You pay only for people revealed. The rest stay counted, with their source.
Yes. The iReveal pixel runs only after a visitor accepts your consent banner.
iReveal is built to fit GDPR and CCPA programs. Your brand remains the controller, so review your setup with counsel.
iReveal flags AI agents and crawlers that identify themselves. An agent working inside a person's browser looks like that person.
iReveal uses a first-party ID set by your own domain's server, and names people only after consent. It doesn't rely on third-party cookies or ad IDs.
One credit balance covers identity, measurement and learnings. Credits are used per person revealed. Companies, AI crawlers and AI agent visits don't use credits.
No. iReveal runs alongside them.
No. It is one thin first-party tag. The heavy work runs on the server.
Person-level reveal doesn't cover them. Their visits are still counted, with source.
Yes. iReveal is a way into Growth Brain, the iCustomer platform. The pixel, the IDs and the credits are the same, so nothing is re-installed.

See who visited today.

Install the pixel once. It is free to start.