# iReveal: See Who Is on Your Site | iCustomer

iReveal shows who is on your site. People and companies named with consent, AI assistants and agents labelled. Server-side pixel on your domain. Free to start.

Page: https://www.icustomer.ai/ireveal
Markdown: https://www.icustomer.ai/ireveal.md
Start free: https://aloop.icustomer.ai/onboarding
Pricing: https://www.icustomer.ai/pricing

## Know who is on your site. Including the AI.

People and companies, named with consent. AI assistants and agents, labelled.

iReveal is a server-side pixel for ecommerce and B2B sites. It names the shoppers, buyers and companies behind your visits, labels the AI crawlers and agents, and keeps the source and the ad with every visitor.

- Free to start
- Pay only for people revealed
- SOC 2 Type II

## Built for

- **Ecommerce and D2C.** Retarget shoppers who browsed or left a cart.
- **B2B.** Route pricing-page visitors to sales the same day.
- **Small teams.** Self-serve, with results in Slack, email or your CRM.
- **Enterprise.** A native app in your own data cloud.

## Why iReveal: analytics counts visits. It can't tell you who visited.

- **48.9%** of new visitors arrive with no source.
- **50%+** of web traffic isn't human.
- **~70%** of legitimate, non-bot traffic identified by iReveal, people and companies combined.

Source: iCustomer website visitor report, 2026, and documented customer results.

What you get:

- Spend on people, not bots.
- Follow up while interest is fresh.
- Keep unmatched visitors counted, with their source.
- See what AI assistants and agents read.

## Inside iReveal: from anonymous visits to an audience you can act on

1. **Install.** Add the pixel once. It works with your consent banner.
2. **Identify.** Consented visitors are matched to a person or a company.
3. **Label.** Every visit is marked: person, AI assistant, AI agent or crawler.
4. **Act.** Revealed visitors reach your ad platforms, CRM and Slack the same day.

## How iReveal works

### Capture: a server-side pixel, on your own domain

Browsers now block most script cookies and ad IDs. iReveal doesn't depend on them.

- **A first-party ID from your server.** Your own domain's server issues the visitor ID. Script cookies expire in Safari after seven days. This one doesn't.
- **One thin tag.** The tag only captures the visit. Matching, enrichment and delivery run on the server, so your site stays fast.
- **Hashed and checked.** Personal data is hashed at the collector. Consent is checked again before anything is sent to a tool.

### Identify: every visit, accounted for

Crawlers out. AI labelled. People and companies named with consent. The rest stays counted.

- **People.** Named with consent, with title and company. US visitors only.
- **Companies.** The company behind the visit, even without a name. Free.
- **AI assistants.** Visits from AI answers, and the crawlers reading for them. Free.
- **AI agents.** Flagged when they identify themselves. Free.

Example of how a month of visits is sorted (illustrative numbers):

| Step | Count |
| --- | --- |
| All visits | 19,160 |
| Crawlers (not counted) | 7,400 |
| AI assistants | 1,940 |
| AI agents | 310 |
| Human visits | 9,510 |
| People named | 4,120 |
| Companies named | 2,540 |
| Unresolved (still counted) | 2,850 |

About 70% of human visits are identified.

### Measure and act: one credit balance for identity, measurement and learnings

You spend credits only on people revealed. Everything else is included.

- **Identity.** The person behind a visit, with title and company. Credits are used per person revealed. Companies, AI crawlers and AI agent visits are free.
- **Measurement.** The source and the ad stay with each visitor. Visits are matched to orders and pipeline. No add-on fee.
- **Learnings.** See which sources bring visitors that fit and convert. Results write back to your tools. No add-on fee.

**Free to start.** A reveal is one person, a shopper or a business buyer, among United States visitors.

Sends revealed visitors to the tools you already use: Meta Ads, Google Ads, LinkedIn Ads, HubSpot, Salesforce, Shopify (soon), Klaviyo (soon), GA4, Slack, Email, CSV, Snowflake, Google Cloud and Databricks.

Prices and plan limits are on the pricing page: https://www.icustomer.ai/pricing

## What changes: from session counts to named visitors

Analytics, IP lookup and cookie pixels compared with iReveal.

| | Analytics, IP lookup and cookie pixels | iReveal |
| --- | --- | --- |
| Who visited | A session count, or a company guessed from an IP address | A named person or company, with consent |
| Human or not | Bots filtered out quietly, or counted as people | Every visit labelled: person, AI assistant, AI agent or crawler |
| Source | A channel report | The source and the ad, kept with each named visitor |
| Returning visitors | Script cookies expire in Safari after seven days | A first-party ID set by your own server |
| Cost | Seats, tiers and a contract for each tool | Credits, spent only on people revealed |
| Where data lives | The vendor's cloud | Your own data cloud, on Enterprise |

## Compliance: consent travels with every visit

iReveal has no lead lists and doesn't sell data. Your brand stays the controller.

- **Consent first.** The pixel runs only after a visitor accepts your banner. Works with Cookiebot or your own consent platform. Honors IAB TCF v2, Google Consent Mode v2 and Global Privacy Control.
- **Your rules, before any match.** Suppression lists, existing customers and do-not-call numbers are screened first. CCPA do-not-sell and do-not-share choices are honored, including browser signals.
- **United States only for people.** Person-level reveal is limited to United States visitors. Elsewhere, visits are not matched to a person.
- **Deletion with a receipt.** Erasure requests start within 72 hours and pass to your connected tools, with a receipt.
- **Security.** SOC 2 Type II complete, report under NDA. ISO 27001 and ISO/IEC 42001 in progress.
- **Paperwork ready.** A DPA and a subprocessor list are available on request.

Trust center: https://trust.icustomer.ai/

## iReveal questions

**Will iReveal name every visitor?**
No. iReveal identifies about 70% of legitimate, non-bot traffic, counting people and companies together. You pay only for people revealed. The rest stay counted, with their source.

**Did the visitors consent?**
Yes. The iReveal pixel runs only after a visitor accepts your consent banner.

**Does iReveal support GDPR and CCPA?**
iReveal is built to fit GDPR and CCPA programs. Your brand remains the controller, so review your setup with counsel.

**Can iReveal see AI agents?**
iReveal flags AI agents and crawlers that identify themselves. An agent working inside a person's browser looks like that person.

**How is iReveal different from cookies and ad IDs?**
iReveal uses a first-party ID set by your own domain's server, and names people only after consent. It doesn't rely on third-party cookies or ad IDs.

**How do iReveal credits work?**
One credit balance covers identity, measurement and learnings. Credits are used per person revealed. Companies, AI crawlers and AI agent visits don't use credits.

**Does iReveal replace GA4 or a CDP?**
No. iReveal runs alongside them.

**Does iReveal slow my site?**
No. It is one thin first-party tag. The heavy work runs on the server.

**What about visitors outside the United States?**
Person-level reveal doesn't cover them. Their visits are still counted, with source.

**Can I move from iReveal to Growth Brain?**
Yes. iReveal is a way into Growth Brain, the iCustomer platform. The pixel, the IDs and the credits are the same, so nothing is re-installed.

## See who visited today

Install the pixel once. It is free to start.

- Priced on usage, not seats
- One credit system
- SOC 2 Type II

Start free: https://aloop.icustomer.ai/onboarding