200+ connections. One API.
Sources feed your Signals Hub; destinations receive audiences and next best actions. Your data stays in your cloud, only consented payloads move, and every activation leaves a Decision Trace. SOC 2 Type II certified · Snowflake Select · Built on Databricks · The Trade Desk integration partner.
Data clouds
Zero-copy reads. Your warehouse stays the system of record.
Native app. Compute in place, zero raw-data egress. Snowflake Technology Partner Select.
Built On Databricks partner. Read Delta tables where they live.
Direct reads, consented payloads out. No duplication.
Warehouse-native reads alongside your existing pipelines.
CRM & customer data
Signals in, prioritized audiences and next best actions back.
Accounts, contacts, and pipeline signals in; FIRE-ranked lists back to your team.
CRM and lifecycle signals in; audiences and next best actions synced back.
Event streams feed the Signals Hub without re-instrumentation.
Enterprise identity data unified into the Audience Interest Graph.
Orders, customers, and product signals powering D2C decision loops.
Signals & intent
The signals waterfall: 1P + 2P + 3P sources pre-unified, keeping every audience fresh.
Company surge and intent topics flow into the signals waterfall.
Category and competitor research signals reveal in-market accounts.
50+ signal and identity sources pre-unified behind immutable IDs. One contract, not fifty.
Paid media
Audiences land in your seats. You keep every lever: bid, creative, budget.
Custom Audiences from your first-party data, suppression included.
Match rates: 20-40% → 70-90%.
Customer Match on Search and Shopping for high-intent capture.
Match rates: 20-40% → 70-90%.
First-party audiences into video reach and remarketing via Customer Match.
Programmatic display, video, and CTV activation in your own DV360 seat.
Custom Audiences for reaching technical and B2B communities in-feed.
Company and contact audiences for the full buying committee.
Match rates: 20-40% → 70-90%.
Integration partner. First-party audiences into CTV and programmatic, without a rented identity network.
Custom Audiences for D2C acquisition and retargeting.
Interest-led communities matched to your audience graph.
Match rates: 20-40% → 70-90%.
First-party audiences for D2C and retail media, on and off Amazon.
Lifecycle & email
One decision drives paid and owned together.
Segments and win-back triggers in the lifecycle tool D2C already runs.
FIRE-ranked accounts and people into your nurture programs.
Cross-channel lifecycle orchestration for enterprise D2C.
SMS audiences and win-back triggers for D2C revenue.
Prioritized audiences to the sending tools you already use.
Outbound & sales engagement
FIRE-ranked lists into your sequences. Suppression synced, so deliverability and brand stay safe.
Prioritized prospect lists into your campaigns, with suppression synced.
FIRE-ranked audiences into multi-inbox sequences at scale.
Next best actions and account priorities inside your sales cadences.
Contact data feeds the waterfall; prioritized lists flow back out.
Enrichment & automation
Bring your own enrichment and glue. iCustomer decides; your stack executes.
Waterfall enrichment in; FIRE-scored audiences out to any Clay workflow.
Trigger 7,000+ apps from a decision. The long tail, covered.
Enterprise-grade automation recipes triggered by decision events.
Self-hosted, agent-friendly workflows for code-led teams.
Agents & code
One API instead of tool bloat. Bring any model; PII and leak protection on every payload.
Audiences, FIRE scores, and decisions exposed as governed tools any agent can call.
Ship loops as code from Claude Code or Codex. Config versioned in git.
Meta orchestrator: one router across every connected tool, inside the Harness guardrails.
Ask for audiences, FIRE scores, and launches over MCP, in chat or in code.
Codex agents deploy and operate loops through the same governed MCP tools.
Gemini agents call the same governed tools over MCP. Bring the model you run.
Domain-adapted small models score and decide inside your cloud. Low inference cost, nothing leaves.
Turn your data
into outcomes
Start free with Audience Loop. Or talk to us about
a Composable Decision OS pilot on your warehouse.