Plays that run themselves.
Loops that never go stale.
A play is a guided growth motion; a loop is a play that never stops. Every play ends in an audience being acted on. Every loop updates in place, never uploaded, never stale, with holdouts wherever lift can honestly be measured, so you prove it, not claim it. Browse by segment. Every play ships with its steps, connectors, and what good looks like.
B2B Plays & Loops
Fill pipeline, respond faster, waste less.
Convert Anonymous Traffic
Find out who's on your site, and reach the good ones before they leave your funnel.
- Identifies the companies and people behind your anonymous traffic
- FIRE-scores each one (fit, intent, recency, engagement) with the reason written out: pages visited, fit, closed-won lookalikes
- Reaches the good ones by email or DM, or delivers them as a lead package with reasons attached
How it works
Fires per visitor, within a day.
Works with
Pixel requiredWhat good looks like: High-fit accounts activated the day they are identified, with a Decision Trace showing exactly why.
Run this playRespond to Inbound Leads (Speed-to-Lead)
Every demo request gets a response in minutes, with the who-and-why attached.
- Catches every form fill and demo request the moment it lands
- Enriches and scores it, with visit history and fit reason attached
- Routes to a sequence or your team's existing owner. Never re-routed, never days later
How it works
Works with
Pixel optional (powers visit history)What good looks like: Time-to-first-touch measured against your pre-play baseline, and beating it.
Run this playEscalate In-Market Accounts
Buying-intent visits reach your team within a day, or as a Monday lead package.
- Spots a known-fit account on a page that signals buying intent
- Sends the account, score, and reason to whoever owns it
- Or batches the week's intent into a Monday package, whichever cadence fits your team
How it works
Works with
Pixel requiredWhat good looks like: Zero qualifying visits go unworked past the response window.
Run this playCold Outbound ICP Prospecting
Your ICP definition becomes a steady stream of net-new, scored, reasoned prospects. No hand-built lists.
- Sources net-new accounts and contacts matching your ICP through OneSource
- Enriches and scores each one, and writes the reason it fits
- Feeds sequences at a pace you set, excluding everything already surfaced
How it works
Make it recurring and it becomes a loop.
Works with
What good looks like: Reply and meeting rates measurable per batch; no run ever needs a spreadsheet.
Run this playLaunch Your First ABM Program
From no target list to a covered, tiered ABM foundation, in one guided run.
- Builds your target account list from closed-won pattern, ICP, and live intent, not gut feel
- Proposes tiers with the reason each account earned its place; you edit and approve
- Launches baseline coverage: ads on the whole list, sequences on Tier 1, tracking from day one
How it works
Graduates into a standing tiered program that re-tiers on signal.
Works with
OneSourceWhat good looks like: A tiered list with a reason per account inside a week; stopping at the saved list is a win, not an error.
Run this playSuppress Wasted Spend
Customers, closed-lost, and bad-fit never see your ads. On any platform, ever.
- Builds negative cohorts: customers, open opps, closed-lost in cooling, bad fit, competitors
- Pushes them daily to every connected ad platform, updating in place
- Reports the spend avoided, traced per suppressed record
How it works
A record that leaves a cohort re-enters targeting automatically.
Works with
What good looks like: Matched suppressed records receive zero spend, with match rate honestly reported per platform.
Run this playD2C Plays & Loops
Identify, recover, grow, keep, and stop wasting spend. D2C loops launch with a Growth Engineer.
Identify Anonymous Shoppers
Turn unknown browsers into reachable email and SMS audiences, before they bounce forever.
- Identifies the shoppers behind your anonymous sessions
- Scores each by intent depth: what they viewed, how often, how recently
- Builds them into reachable audiences for email, SMS, and paid. Consent-safe by design
How it works
Works with
Attentive
Pixel requiredWhat good looks like: Identified-shopper audiences grow weekly, and revenue from them traces back to the session that started it.
Talk to usRecover Abandoned Carts & Browses
Re-engage high-intent shoppers while the intent is still warm, segmented by what they left behind.
- Catches cart and browse abandonment the moment the session ends
- Segments by intent depth and product: carted vs. browsed, first-time vs. repeat
- Runs the right recovery cadence per segment: email, SMS, and paid retargeting together
How it works
Works with
AttentiveWhat good looks like: Recovery revenue measurable per segment, with a holdout proving the lift was real.
Talk to usFind More of Your Best Customers
LTV-based lookalikes seeded from your actual buyers, not pixel guesses.
- Extracts the repeating pattern from your highest-LTV customers
- Builds seed audiences weighted by value, not just conversion
- Syncs to every ad platform with match rates reported, never claimed
How it works
Works with
your warehouseWhat good looks like: New-customer cohorts sourced this way out-LTV your baseline prospecting. Traced, not asserted.
Talk to usWin Back Lapsed Buyers
Re-open dormant customers, segmented by why they lapsed, not just how long ago.
- Sweeps for customers past their expected repurchase window
- Segments by lapse reason: category fatigue, discount-only buyers, one-and-done
- Re-engages each segment with the offer that fits, and releases the rest
How it works
Works with
AttentiveWhat good looks like: Winback revenue per lapse segment measurable against a holdout that never got the offer.
Talk to usGrow VIP & High-LTV Loops
Auto-updating cohorts that move as spend and frequency change. No manual list pulls, ever.
- Builds living VIP, rising-star, and at-risk tiers from order behavior
- Moves customers between tiers automatically as their signals change
- Runs a different depth of treatment per tier: early access, retention offers, save plays
How it works
Works with
AttentiveWhat good looks like: A customer who warms up or cools off changes tier without anyone touching a list.
Talk to usSuppress Existing Customers
Stop paying to acquire people who already bought.
- Builds negative cohorts: recent purchasers, subscribers, active VIPs
- Pushes them daily to every ad platform as exclusions, updating in place
- Reports acquisition spend avoided, traced per suppressed customer
How it works
Works with
What good looks like: Prospecting CAC drops because prospecting audiences finally contain only prospects.
Talk to usTurn your data
into outcomes
Start free with Audience Loop. Or talk to us about
a Composable Decision OS pilot on your warehouse.