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iCustomer outperforms LiveRamp.
iCustomer is the composable, neutral identity alternative to LiveRamp: identity stays in your warehouse. No rented network. No per-record data tax.
Capability
iCustomer
LiveRamp
What this changes for you
Decisioning framework
FIRE scoring (Fit, Intent, Recency, Engagement) tied to a Goal -> KPI -> Target model
Identity resolution and data collaboration; no decisioning layer
Decide who, when, and what, not just who matches
Where audiences run
Sync into your ad accounts. We propose; you approve.
Audiences onboarded into LiveRamp's network via RampID
Your audience knowledge never leaks into a shared network
Operating model
Goal -> KPI -> Target -> Campaign -> Activation -> Outcome
Match, onboard, and distribute; decisions left to you
Every campaign is tied to a measurable goal from day one
Audience architecture
OneSource immutable IDs you own, with a pre-unified signals waterfall
Matched segments; audience knowledge spread across a network
No double-spend on the same lead across campaigns
Pricing model
Audience-based fee with usage tiers. Zero percent of spend.
Enterprise contracts priced per record and destination
Growth does not tax itself
Time to first activation
Days. Trial begins on first sync.
Enterprise onboarding and contracting cycles
Ship this quarter, not next
Measurement
Causal measurement loop with Decision Traces
Clean-room measurement, assembled separately
See why a campaign worked, not just that it did
Channels
Meta, Google Customer Match, LinkedIn, Reddit, CTV via The Trade Desk, TikTok, and more
Broad distribution network; no native decisioning
Reach plus the decision of who, when, and what
Days
From signup to first paid activation
vs enterprise onboarding cycles
100%
Of interactions observed, human and AI agents alike
0%
Of your identity rented from a network
Who's a good fit
iCustomer is ideal when...
- You want identity you own in your warehouse, not a rented network key
- You want activation without routing files through a network
- Finance needs to see decision lineage, not clean-room match reports
- You want decisions and activation in one loop, not matching alone
- You want audience-based pricing, not per-record identity fees
- Launch is in days, not an enterprise onboarding cycle
LiveRamp may fit when...
- You need the broadest offline-to-online onboarding network available today
- Per-record enterprise pricing is not a blocker
- Clean-room collaboration with media partners is your primary need
- You already run RampID across your partners and your stack
- You have a team to build decisioning on top of matched data
What you get on day one
Goal-tied audience scoring
iCustomer's decision framework, applied to your CRM the moment it connects.
Native sync to your ad accounts
Audiences land in your Meta, Google, LinkedIn, Reddit, and The Trade Desk seats.
Decision lineage built in
Every activation traces back to the goal, KPI, and target it serves.
Integrates with the data clouds, CRMs, and ad platforms your team already runs on
Identity you own, no per-record tax, and causal proof of lift.
Turn your data
into outcomes
Start free with Audience Loop. Or talk to us about
a Platform pilot on your own data warehouse.