Decision OS

AI-Native CX and Marketing to Activate, Learn, Adapt, and Scale Growth

Composable Decision OS built on five key hubs - Audience, Signals, Decisions, Agents, and a Learning Loop - that turns your data into a compounding growth engine. Warehouse-native, enterprise-grade, under your control.

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Five Hubs, One Intelligence Layer

Operationalize agentic GTM end-to-end on top of a trusted data foundation. Ship value fast, then compound it.

Audience Hub

Owned, portable, governed. Identity graph, ICP discipline, and portable cohorts you control across every tool. Live in production, not static lists.

Signals Hub

Real-time signal fabric capturing every interaction from 1P, 2P, and 3P data. Map behaviors to intent and expose durable features for models and agents.

Decisions Hub

Policy-driven optimization with unified analytics and attribution. Centralize constraints and objectives; run rules, decision tables, or optimization with full explainability.

Agents Hub (iWorkers)

Outcome-driven GTM agents with memory, guardrails, and production-ready orchestration. Role-based digital twins to plan, create, and orchestrate plays.

Learning Loop

Causal learning, adaptation, and measurement with compounding gains. Every outcome feeds back into the system, sharpening segments and improving ROI automatically.

Data Foundation

Zero-copy warehouse-native architecture. Your data never leaves your environment. Context graph, ontology, privacy, and compliance management built in.

Composable by Design, Not Monolithic

Keep what works. Sunset what doesn't. Your data warehouse stays the source of truth. iCustomer builds a trusted, audience-ready data foundation under your control and auto-tunes AI workflows to your stack so GTM teams can orchestrate and scale business impact. No vendor lock-in.

ComposableWarehouse-NativeNo Lock-In

Explore Composable CDP

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iWorkers: AI Agents That Deliver on Day One

Role-based agents for performance marketing, ABM, demand gen, content, marketing ops, eCommerce, customer success, and compliance. Composable iWorkers with session and long-term memory, policy checks, consent controls, budget caps, and RACI approvals. Enterprise-grade with open standards, Agent-to-Agent Protocols, and MCP interoperability.

8 Agent TypesMemoryGuardrailsMCP

Meet the iWorkers

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Driving Measurable Results in Days

40%

Higher ROAS

Lower CAC

1.2X

New Customers

200+

Integrations

Decision OS FAQ

CDPs collect and route data. iCustomer adds identity-driven audience ownership, agentic execution, a policy engine, and causal learning, turning data into actions and measurable lift.

Decision OS is warehouse-native and runs on Snowflake, BigQuery, or Databricks. Your data stays in your environment with zero-copy architecture.

Most teams see initial results within days. The platform is designed to deliver value immediately while compounding performance over time through the Learning Loop.

Decision OS augments your existing stack rather than replacing it. It adds the intelligence layer that makes your current tools smarter. Keep what works, add what is missing.

Core agents include Audience Scout, AI Look-alike, Persona, ICP, and Enrichment agents. Growth and Enterprise plans add Lead Scorer, ROAS Optimizer, Cart Recovery, and custom agent capabilities.

Ready to Own Your Audience?

See how Decision OS transforms fragmented data into compounding growth automatically. Composable modules for customer data, signals, decisions, agents, and activation.

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