Decision OS Pricing

Only pay for the audience you activate, enrich, monitor, and agents you run. Composable modules for customer data, signals, decisions, agents, and activation. Add what you need without ripping out what you have.

Basic

Core decision intelligence to get started with audience ownership and activation.

Up to 100k unified audience records
Unlimited audiences and cohorts
Auto-cohorts (self-updating micro-segments)
Match, enrich, and monitor credits
Immutable IDs (people and companies)
OneSource global B2B Graph (500M+ records)
Channel, journey, and ROAS insights
Core agents (Audience Scout, AI Look-alike, Persona, ICP, Enrich)
Match Boosting: LinkedIn, Meta, Google
Inbound journey plays
200+ source and destination connectors
Zero-copy CDW deployment
AI assistant with NLP query
SOC 2 Type II compliance
PII masking and field-level encryption
Email and Slack support

Growth

Full decision intelligence with advanced signals, analytics, and growth agents for scaling teams.

Up to 500k unified audience records
Everything in Basic, plus:
Audience semantics (shared definitions and sync)
AI Look-alike credits
Visitor intelligence (US)
Agentic list cleansing, dedup, and enrichment
OneSource MCP tools for agent context
US consumer enrichment (1,500+ attributes)
Advanced ID matching and resolution
Unified signals (200+ attributes)
Unified analytics (cross-source)
Attribution suite (multi-touch and MMM)
Growth agents (Lead Scorer, ROAS Optimizer, Cart Recovery)
Outbound marketing plays (ABM, paid social, sequences)
No-code workflow builder and n8n integrations
Knowledge Graph with Ontology
Simulations, real-time OODA, auto-cohorts
Guided onboarding and white-glove enablement
Dedicated Slack channel and weekly office hours

Enterprise

Unlimited scale with custom agents, reinforcement learning, and dedicated infrastructure.

Unlimited unified audience records
Everything in Growth, plus:
Universal match, enrich, and monitor
Incrementality and uplift measurement
Agentic recommendations (next-best-action)
Custom agents, registry, and private models
MCP marketplace access
Reinforcement learning and compounding intelligence
Universal semantics for decisions
SSO, app firewall, custom guardrails
Dedicated Solutions Architect
24/7 support with custom SLAs
Single-tenancy or on-prem Docker option
Outcome-share terms available

Contact Sales

Add-Ons Available on All Tiers

Scale specific capabilities as your needs grow.

Extra customers (blocks of 100k)

Extra agents (a la carte or marketplace)

Additional workflow runs (tiered meter)

Priority support and assigned TAM

Single-tenancy or on-prem Docker

DIFM (Done-For-You) services

Media spend is never marked up. Google, LinkedIn, Meta, Amazon, and others bill you directly.

Decision OS Pricing FAQ

An Audience is a living set of people or companies that match a shared identity and intent. iCustomer first resolves duplicates into one canonical profile, enriches it with Open Graph signals, then groups those profiles under dynamic criteria (ICP, lifecycle stage, intent, SKU affinity, and more).

Yes. Start with Basic and upgrade to Growth or Enterprise as your needs scale. No re-implementation required. Your data, audiences, and configurations carry forward.

Extra customers can be added in blocks of 100k, and additional workflow runs are available on a tiered meter. Growth and Enterprise plans offer economies of scale with lower unit costs.

Media spend is never marked up. iCustomer charges for the intelligence layer, not a cut of your ad budgets. You keep direct pricing with every channel and see transparent platform fees.

Yes. Enterprise plans support custom agents, a private model registry, and bring-your-own models from OpenAI, Cohere, Llama, Mistral, and other providers.

Contact us for details. Growth and Enterprise plans include guided onboarding and white-glove enablement. DIFM (Done-For-You) services are available for strategy, setup, and ongoing operations.

See Decision OS in Action

Book a demo to explore how Decision OS transforms your data into compounding growth. Composable modules that fit your stack.

Book a Demo Contact Sales