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iCustomer helps GTM teams build high fit audiences, read buying signals, orchestrate AI agents, and apply decision intelligence with a continuous learning loop. Audience Loop is live! Try for Free Own your Audience. Compound your Growth. The warehouse-native Decision OS that turns your first-party data and external signals into agentic AI–run growth plays. Activate across every channel with a learning loop that drives more pipeline, lower CAC, and higher ROAS. Get Free Access Now Audience Signals Agents Decisions Learning Loop Right Time. Zero Guesswork. Observe, score, and act on every buying signal instantly. We merge intent, engagement, and usage triggers into a single layer, so experiences are contextual and less mechanical. Learn about your data Right People. Every Time. Identify, prioritize, and activate your most valuable audiences with AI precision. We unify identity, enforce ICP discipline, and match look-alike audiences from your ideal customers - ready to drive revenue. Learn about your data Plays on Autopilot with guardrails. AI agents run multi-channel GTM workflows at speed, precision and scale. They adapt to results, follow guardrails, and keep your best plays running without adding headcount. Learn about your data Decisions in Motion. Turn GTM data into clear, confident actions. We unify marketing, sales, and CS intelligence so budgets, targeting, and messaging adjust in real time. Learn about your data Always Improving. Every play gets smarter over time. Results feed back into Audience, cohorts, signals, and agents - compounding growth and ROI with each cycle. Learn about your data In eCommerce, High Tech & Customer First Business Trusted by Leading Enterprises Driving Measurable Results in Days 40% Higher ROAS 3x Lower CAC 1.2X New Customers What can you do with iCustomer 1. Identify Your Audience Find and expand the people and accounts most likely to convert. Match, Enrich & resolve to Universal IDs (people + accounts + events), discover your ICP, audience ICP & Persona Fit (0–100) , Attributes, Intent, Content Affinity, Resonance AI Lookalikes on top of your best segments Output: Portable audiences for LinkedIn, Meta, email/MAP, CRM Build Your Audience 3. Experiment & Optimize Agentic plays that learn every cycle. Observe → Orient → Decide → Act (OODA Loop) with guardrails Orchestrate Agents - Inbound & Outbound Marketing with human-in-the-loop as needed Multi-arm tests: creative, offer, persona, resonance, channel auto-rebalanced Output: Faster iterations, fewer manual hops, compounding lift Launch Multi Agent Plays 2. Signals-Based Plays Watch the behaviors that matter and act instantly. Web, ads, product, intent, sales notes your custom signals graph Thresholds, time windows, compound patterns Auto-triggers: ads, nurtures, Sequences, web personalization Output: Intent-aware journeys from real behavior Turn Signals into Plays 4. Unified Analytics & Attribution One place for decisions → spend → touchpoints → Planning → Learning Loop. Full funnel Visibility: content → ad → email → meeting → pipeline → revenue FT/LT/MTA + data-driven models, finance-grade lineage & Decisions Feedback closes the loop to audiences and budgets Output: Credible ROAS/ROI and “what to do next” CTA: See What’s Working Learn, Adapt & Optimize Why iCustomer Built for outcomes, not demos. Composable yet AI-Native to ensure you optimize your tech stack, own your data & compounding Audience Intelligence. Domain Expertise > Hype We’ve shipped CDPs, ABM, marketing optimization, core AI/ML and adtech at scale while building Growth engines for Enterprise & fast growing companies. Agentic AI Native not Agent-Washed Conversational UI + Agent orchestration + long/short-term memory + tool/model adapters - reinforcement learnings - out of the box. Composable by Design Keep what works, sunset what doesn’t. Own your data, own your intelligence. Your warehouse stays the source of truth. OneSource Graph Real-world identity, multi source/vendor data to enable matching, people enrichment, consent, signals and context your agents & GTM operations can trust. Directly Maps to Enterprise Tasks Resolve matches, enrich attribution details, fix data quality anomalies, validate for compliance, learn, adapt and more inside your workflows. Your Bespoke Knowledge Graph Convert your existing Data Infra into a AI ready Graph & compounding Growth Engine, Own your data and Intelligence instead of relying on any Blackbox. Composable Decision Intelligence Data → Intelligence → Activation (Repeat) Activation and Learning Loop LinkedIn/Meta, email/MAP, CRM tasks, web personalization. Outcomes flow back to scores, segments, and budgets. Decision Intelligence Fit/intent scoring, affinity, cohorting, next best offer, policy guardrails, agent memory, and OODA-loop optimization. Data Foundation Identity resolution (people/accounts), visitor intelligence, enrichment (B2B + consumer), consent & governance, audience portability. Connect your warehouse, CRM/MAP, web, and ad channels. The Agent Catalog martech + adtech, B2B & D2C Agents That Drive Outcomes Day One #F4C56B Agent Audience Builder Stitch, score, lookalikes, export anywhere #2966BC Agent ABM Precision Ads Role-aware TOFU/MOFU/BOFU sequences #2966BC Agent Attribution Resolver Unify touchpoints, apply FT/LT/MTA + data-driven model #B990EE Agent Match Booster Maximize people-level match rates on paid social #B990EE Agent Lifecycle Nurture Segment-aware drips with memory and guardrails #FB7F64 Agent Data Quality & Compliance Detect anomalies, fix merges, validate consent & residency #F4C56B Agent Visitor Intelligence De-anonymize, map to buying committees, trigger next best action #2966BC Agent ROAS Optimizer Creative/offer/channel multi-arm tests, budget rebalancing Browse All Agents Solutions by Team Built for Marketing Teams - B2B & D2C Precision Audiences Social Orchestration SDR Triggers Unified Attribution B2B Marketing & RevOps ABM/ABX precision audiences & buying-committee coverage. People-level paid social + account-level orchestration. SDR triggers, meeting acceleration, pipeline clarity. Unified attribution trusted by sales & finance. See B2B Plays Identity Segments Personal Signals Agentic Journeys Channel Optimization D2C D2C & eCommerce Marketing Identity + affinity segments, SKU/category lookalikes. Paid social & onsite personalization from real-time signals. Pre-Post Cart/price-drop/back-in-stock agentic journeys. Channel-mix optimization and incrementality analysis See D2C Plays With more than 200+ Integrations Power all your tools, task and workflows with most accurate Intelligence. Get Access Now Why Choose iCustomer? Our customers love the decision intelligence to help your Go-to-market "iCustomer’s approach from channel-first to decision-first is pioneering for brands. Their Audience Loop capability with reinforcement learning lifts ROAS, cuts waste, and does it with privacy-by-design, no compromises. " Ajay Kapoor, VP - Performance Marketing General Motors

Create precision lookalike audiences from real buying signals. Sync to Meta, Google, LinkedIn, and display to scale with AI while improving ROAS and lowering CPA. Ad Activation Activate High-Intent Audiences That Actually Convert Stop relying on basic platform targeting. Use AI to turn into precision segments and lookalikes, then sync them to Meta, Google, LinkedIn, and display—delivering stronger match, higher conversion, and efficient CPA. Get Started For Free Build Better Audiences. Activate Smarter. Decision Intelligence for Ad Activation iCustomer uses deeper signals—purchase patterns, engagement, identity, and buyer behavior—to create audiences that mirror your best customers. Activate across channels with clean mapping and suppression, then scale spend with AI optimization that protects ROAS. Audience Intelligence Analyze real buying signals to find customers who truly resemble your best. Generate lookalikes that beat default LALs on match and conversion. Cross-Channel Sync & Suppression Sync to Meta, Google, LinkedIn, and display with auto-refresh and overlap control. AI-Embedded Performance Scaling Continuously refine precision, bids, and budgets to scale faster while maintaining CPA and improving ROAS. Build Precise Segments And Lookalikes Ingests identity, purchase, and engagement data to model audiences that reflect your best customers. Improves match quality and reduces wasted impressions so spend reaches people likely to buy. Activate Across Meta, Google, and LinkedIn Exports and syncs audiences to each ad platform with format-correct mapping, refresh, and suppression. Keeps targeting consistent, prevents overlap, and lets you shift budget to the best-performing channels quickly. Scale Efficiently With Continuous Optimization Agents test segments, bids, and frequency; then adjust based on conversion signals and cost curves. Grow volume without sacrificing efficiency—protect CPA and lift ROAS as audiences learn each cycle. iCustomer AI Audience FAQs Answers for teams activating high-quality audiences across channels. What is Ad Activation? A decision-intelligence approach that builds precise segments and lookalikes from real buying signals, then syncs them to Meta, Google, LinkedIn, and display for higher match and conversions. How is this different from platform lookalikes? Platform defaults optimize broadly. We model on deeper signals and identity, creating audiences that mirror your best customers and suppressing low-fit overlap. Which data do you use to build lookalikes? First-party customer data, engagement and purchase behavior, web/ad signals, and optional partner enrich—governed and consent-aware. Do I need to change my ad accounts or pixels? No. Keep your current accounts and pixels; we connect, map IDs, and sync audiences with automatic refresh and suppression. How fast can I go live? Most teams build and sync their first precision lookalike in minutes; performance improves as signals accumulate. How do you measure lift vs default LALs? Compare CPA/ROAS, conversion rate, and match quality with side-by-side experiments and holdouts per channel. How is data privacy handled? Role-based access, consent/suppression, and secure processing; audiences are governed and auditable. iCustomer Blog Posts See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025. How to Fix Failing GTM in 2026: Switch from Channel-First Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions. GTM Guide 2026 Rethinking ICP in 2025: The iCustomer Methodology Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel. ABM ICP Guide Your Decisioning Engine: The Navigator for Your MarTech Stack Why every stack needs a navigator that selects the right message, moment, and channel—automatically. Decisioning Guide In under an hour Get Started Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour. Start Free Sandbox Read the Docs

See pricing for Decision OS, iCustomer's composable GTM command center. Learn how usage based programs, unmarked media spend, and pilots work for your team. Decision OS Pricing Plans Pay for What You Use Only pay for the audience you activate, enrich, monitor & agents you run. Basic Contact Us Growth Contact Us Enterprise Contact Us Audience Unified IDs, ICP discipline, audience creation & versioning. Unified audience records limit (Upto) 100k 500k Unlimited* Unlimited audiences & cohorts Not Included Included ✔️ Included ✔️ Auto-cohorts (self-updating micro-segments) Not Included Included ✔️ Included ✔️ Match, enrich & monitor (ICP, audiences, ABM lists) Credits Not Included Included ✔️ Included ✔️ Audience semantics (shared definitions & sync across tools) Not Included Included ✔️ Included ✔️ AI Look-a-like Credits Not Included Included ✔️ Included ✔️ Visitor intelligence (US) Included ✔️ Included ✔️ Included ✔️ Agentic List Cleansing/ Deduplication/ Enrichment Not Included Included ✔️ Included ✔️ “Unlimited” governed by Fair-Use; scales with your CDW credits “Unlimited” governed by Fair-Use; scales with your CDW credits Signals Identity matching, context, enrichment, intent & monitoring. Immutable IDs (people & companies) Included ✔️ Included ✔️ Included ✔️ OneSource global B2B Graph access (500M+ records) Not Included Included ✔️ Included ✔️ OneSource MCP tools for Agents Context (e.g. Taste, Resonance) Not Included Included ✔️ Included ✔️ US consumer enrichment (up to 1,500+ attributes) Not Included Not Included Included ✔️ Advanced ID matching & resolution Not Included Not Included Included ✔️ Unified signals (200+ attributes including custom) Not Included Included ✔️ Included ✔️ Universal match, enrich & monitor (Audience/lists/ICPs) Not Included Included ✔️ Included ✔️ “Unlimited” governed by Fair-Use; scales with your CDW credits Decisions Unified analytics, attribution, incrementality & next-best-action. Channel, journey & ROAS insights Not Included Included ✔️ Included ✔️ Unified analytics (cross-source) Not Included Included ✔️ Included ✔️ Attribution suite (multi-touch & MMM) Not Included Included ✔️ Included ✔️ Incrementality & uplift measurement Not Included Included ✔️ Included ✔️ Agentic recommendations (next-best-action) Not Included Not Included Included ✔️ Agents Prebuilt agents, custom agents, workflow runs & AI decisioning. Active agents (simultaneous) 3 5 Unlimited* Core agents (Audience Scout, AI Look-alike, Persona, ICP, Enrich) Included ✔️ Included ✔️ Included ✔️ Growth agents (Lead Scorer, ROAS Optimizer, Cart Recovery) Not Included Not Included Included ✔️ Custom agents, registry & private models, MCP marketplace Not Included Not Included Included ✔️ Best-practice agentic workflow library Not Included Included ✔️ Included ✔️ Inbound Journeys Plays (activation, personalization) Not Included Included ✔️ Included ✔️ Outbound Marketing Plays (ABM, paid social, sequences) Not Included Included ✔️ Included ✔️ No-code workflow builder & n8n integrations Included ✔️ Included ✔️ Included ✔️ Match Boosting Credits: LinkedIn, Meta, Google & Paid Social Not Included Included ✔️ Included ✔️ “Unlimited” governed by Fair-Use; scales with your CDW credits “Unlimited” governed by Fair-Use; scales with your CDW credits Learning Loop and Compounding Engine Experimentation, self-updating audiences & RL optimization. Past learnings, training & memory Not Included Included ✔️ Included ✔️ Simulations (journey personalization & tests) Not Included Not Included Included ✔️ Real-time decision enablement (OODA) Not Included Not Included Included ✔️ Auto-cohorts (self-updating) Not Included Included ✔️ Included ✔️ Reinforcement learning & compounding intelligence Not Included Not Included Included ✔️ Data Foundation, Integrations & Security “Unlimited” governed by Fair-Use; scales with your CDW credits Your core data layer of Unified Ontology, Integrations and AI ready with security, governance, and trust Real-time data enablement Included ✔️ Included ✔️ Included ✔️ 200+ source & destination connectors Included ✔️ Included ✔️ Included ✔️ Zero-copy CDW deployment Not Included Not Included Included ✔️ AI assistant - NLP Query Ready Not Included Included ✔️ Included ✔️ Knowledge Graph with Ontology Not Included Not Included Included ✔️ Universal semantics for decisions Not Included Included ✔️ Included ✔️ “Unlimited” governed by Fair-Use; scales with your CDW credits Governance & Security Role- & feature-based access Included ✔️ Included ✔️ Included ✔️ PII masking & field-level encryption Included ✔️ Included ✔️ Included ✔️ SOC 2 Type II compliance Included ✔️ Included ✔️ Included ✔️ Data governance & audit logs Not Included Not Included Included ✔️ SSO, app firewall, custom guardrails Not Included Not Included Included ✔️ “Unlimited” governed by Fair-Use; scales with your CDW credits Support & Success Guided onboarding & white-glove enablement Included ✔️ Included ✔️ Included ✔️ Email & Slack support Included ✔️ Included ✔️ Included ✔️ Dedicated Slack channel & weekly office hours Not Included Not Included Included ✔️ Dedicated Solutions Architect & 24/7 support Not Included Not Included Included ✔️ Add-Ons & Extras All-Teir Access Extra Customer (blocks of 100k) Included ✔️ Included ✔️ Included ✔️ Extra Agents (à‑la‑carte or marketplace) Included ✔️ Included ✔️ Included ✔️ Additional Workflow Runs (tiered meter) Included ✔️ Included ✔️ Included ✔️ Priority Support & Assigned TAM Included ✔️ Included ✔️ Included ✔️ Single‑Tenancy or On‑Prem Docker Included ✔️ Included ✔️ Included ✔️ Media spend is never marked up Google, LinkedIn, Meta, Amazon, etc. bill you directly Outcome-Share Terms (Pipeline or Revenue Lift) Available on Growth & Enterprise Contact us for details directly Need it Done-For-You? Prefer us, or a certified GTM partner to run plays for you? Ask about DIFM Services - strategy, setup, and ongoing ROI driven campaign & marketing operations tailored to your KPIs. Book a personalized demo or a complimentary GTM Infra Audit We'll map your goals to the expert use cases Book a Demo Today 200+ Integrations with Data Sources & Destinations Power all your tools, task and workflows with most accurate Intelligence. iCustomer Pricing FAQs Compare Basic, Growth, and Enterprise, and get answers on billing, add-ons, media spend, outcome-share terms, and support. Pricing and Details How do you define an “Audience”? An Audience is a living set of people or companies that match a shared identity and intent. iCustomer first resolves duplicates into one canonical profile, enriches it with Open Graph signals, then groups those profiles under dynamic criteria (ICP, lifecycle stage, intent, SKU affinity, etc.). Because the Audience updates in real time, a single buyer can enter or exit as their behaviour or attributes change giving Marketing‑Ops teams a continuously accurate target list for activation and measurement. If I want to keep some of my existing marketing tools while sunsetting others, how does iCustomer handle that? iCustomer is a data‑first, composable platform where your unified audience, graphs, and agents sit in a neutral layer, while each tool is just a pluggable destination. Keep the apps you love, retire the rest; workflows and audiences keep running because they’re connected to the data layer, not hard‑wired to any single tool. What happens if we out‑grow our audience or workflow‑run allowance? We’ll email and Slack you at 70 % and 90 % usage. Go over your limit and we simply meter the excess at the published overage rate - no service disruption, no hidden penalties. Can we start on the Basic plan and upgrade later? Absolutely. Plans are prorated: move to Growth or Enterprise at any time and you’ll only pay the difference for the rest of the term. Is there a set‑up or implementation fee? No. Onboarding, connector configuration and the first training session are included in every tier. Enterprise customers can add a paid hands‑on launch package if they need deeper white glove service or DIFM (Do-it-for-me) option. How are Paid Social & DSP activations billed? Activation is part of your workflow‑run meter; the actual media spend remains on your own Google, LinkedIn, Meta, Amazon or DSP invoices. Are Knowledge Graph and Semantics included or add‑ons? They’re included starting at the Growth tier. Enterprise adds zero‑copy deployment in your own Data Platform, CDW, Snowflake plus custom ontology extensions. How is the Reinforcement‑Learning (RL) engine priced? The RL optimization engine is bundled into Growth and Enterprise. You only pay for the workflow runs it triggers; no separate “AI surcharge” or token bill. Can I bring my own LLM API or self‑hosted models? Yes. iCustomer’s Custom LLM Gateway lets you plug in any OpenAI‑compatible endpoint (Anthropic, Cohere, private Ollama, etc.) or route calls to models you host in your own VPC. You keep full control of keys, usage, and data residency while the agents call your chosen model behind the same workflow node. Is my data secure and compliant? Yes. iCustomer is SOC 2 Type II certified, encrypts data in transit and at rest, and offers customer‑managed Snowflake for zero‑copy deployments. Enterprise customers can add single‑tenancy VPC or on‑prem Docker. iCustomer Blog Posts See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025. How to Fix Failing GTM in 2026: Switch from Channel-First Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions. GTM Guide 2026 Rethinking ICP in 2025: The iCustomer Methodology Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel. ABM ICP Guide Your Decisioning Engine: The Navigator for Your MarTech Stack Why every stack needs a navigator that selects the right message, moment, and channel—automatically. Decisioning Guide

Explore iCustomer comparisons. See how a warehouse native Decision OS with iWorkers stacks up against Clay and GrowthLoop, plus Agentic vs Traditional ABM. Compare iCustomer Find head to head comparisons that help you choose the right path. See how iCustomer’s Decision OS and iWorkers unify identity, signals, activation, and attribution to deliver measurable lift fast. iCustomer Comparisons Clay Purpose built for outcomes, not list building. Compare identity stitching, match rate lift, activation coverage, governance, and total cost to outcomes. GrowthLoop Evaluate data foundation, activation depth, agent automation, attribution, and operations at scale. Understand where iWorkers and warehouse native policies drive lift. Traditional vs Agentic ABM Learn how agent powered decision loops improve targeting, reduce waste, and speed cycles compared to manual or rule only ABM programs. iCustomer vs Clay Review a detailed feature and pricing perspective. See identity resolution, suppression and overlap controls, channel activation, and attribution. Understand how iWorkers help teams cut CAC and improve ROAS while keeping data in your cloud. vs. Compare with Clay vs. Compare with GrowthLoop iCustomer vs GrowthLoop Compare data models, audience creation, activation breadth, and agent workflows. Learn how a warehouse native Decision OS coordinates identity, signals, and policies to deliver faster execution and measurable lift. Traditional vs Agentic ABM See how agentic decision loops augment your team with continuous monitoring, next best actions, and budget guardrails. Move from manual lists and static rules to live audiences, higher match rates, and closed loop optimization. Compare with GrowthLoop iCustomer Blog Posts See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025. How to Fix Failing GTM in 2026: Switch from Channel-First Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions. GTM Guide 2026 Rethinking ICP in 2025: The iCustomer Methodology Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel. ABM ICP Guide Your Decisioning Engine: The Navigator for Your MarTech Stack Why every stack needs a navigator that selects the right message, moment, and channel—automatically. Decisioning Guide In under an hour Get Started Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour. Start Free Sandbox

Unify profiles, capture and enrich real-time signals, and personalize journeys with AI. Build activation-ready audiences and improve ROAS toolessly. Marketing Discover Your Best Audiences in Minutes Transform scattered customer signals into ready-to-activate segments with AI-powered match and enrich. No code required. Sync audiences across every channel and tool. Get Started For Free Why Marketers Choose Us Composable Marketing, Built to Learn Unify IDs and events into one governed profile. Resolve people and accounts, enrich traits, and segment in real time. Unified Customer View Unify IDs and events into one governed profile. Resolve people and accounts, enrich traits, and segment in real time. Smart Signals Integration Ingest signals from web, ads, email, and CRM. Auto-match and enrich to reveal intent and timing for activation. AI-Driven Personalization Personalize across web, ads, and email. Agents test variants, control frequency, and lift performance automatically. Unify Profiles Into A Live Customer Graph Pull IDs and events into one governed profile with built-in customer and suppression lists, so targeting and measurement stay consistent everywhere. Target precisely, cap frequency confidently, and see impact the same way across channels—without stitching reports by hand. Capture, Enrich, And Score Real-Time Signals Collect signals from web, email, CRM, and partners, then match and enrich profiles to score intent as it happens. Respond to in-market demand fast by moving budget and creative toward the audiences and offers most likely to convert. Personalize Every Journey With AI Agents Deliver content and offers across web, ads, and email while agents test and optimize automatically—keeping touches relevant and frequency under control. Improve results every cycle, lift ROAS, and reduce manual work so the team can focus on strategy. iCustomer Marketing FAQs Answers to common questions about setup, integrations, governance, and results for marketing teams using iCustomer. What is iCustomer for Marketing? iCustomer is a composable decision-intelligence platform that unifies Audience, Signals, Agents, Decisions, and a Learning Loop so marketing can activate next-best plays and compound outcomes across channels. How is this different from a CDP or point tool? A CDP stores data; iCustomer orchestrates outcomes on top of trusted data. We unify identity and signals, run policy-aware agents, and close the loop so campaigns adapt in real time—without ripping and replacing your stack. Do we have to replace existing marketing tools? No. iCustomer is composable: keep the tools you love and sunset the ones you don’t. Audiences and workflows connect to a neutral data layer, not a single app. Which integrations are supported? We connect to warehouses (e.g., Snowflake/BigQuery), CRMs/MAPs, web analytics, and ad platforms like LinkedIn, Meta, and Google—so activation and measurement stay in sync. Is our data secure and private? iCustomer follows strong security and privacy practices (e.g., SOC attestations, consent and suppression controls) with a published Trust Center and subprocessors list. What outcomes should marketers expect? Better match rates, faster iteration, and clearer attribution—leading to improved ROAS and lower CAC as the learning loop optimizes spend and creative. iCustomer Blog Posts See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025. How to Fix Failing GTM in 2026: Switch from Channel-First Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions. GTM Guide 2026 Rethinking ICP in 2025: The iCustomer Methodology Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel. ABM ICP Guide Your Decisioning Engine: The Navigator for Your MarTech Stack Why every stack needs a navigator that selects the right message, moment, and channel—automatically. Decisioning Guide In under an hour Get Started Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour. Start Free Sandbox Read the Docs

Clean and standardize data, automate UTM and audience workflows, run QA and simulations, and surface churn and upsell signals with alerts, playbooks, and portfolio insights. GTM Operations Let AI Handle Your Ops Grunt Work Say goodbye to endless tool switching and data wrangling. Our AI agents help manage data operations, campaign workflows, and reporting so your team can focus on the business. Get Started For Free Built For Ops. Tuned For Revenue. Composable GTM Decision Intelligence Activation Built for GTM Ops Standardize and monitor data without manual rules, automate campaign set-up and QA, and surface the revenue moments that matter—like churn risks and upsell opportunities—with alerts, playbooks, and portfolio insights your team can act on. AI-Powered Data Operations Clean, dedupe, and standardize data across tools with smart field mapping and real-time quality monitoring. Campaign Intelligence Automation Plan from historical performance, automate UTM management and cross-platform syncing, run QA checks, and simulate scenarios in real time. Revenue Ops Intelligence Detect churn and upsell signals early, get automated alerts and next-best actions, and track portfolio health with weekly AI insights. Keep Your Data Clean Without Manual Rules Clean, dedupe, and enrich event and attendee lists, map fields smartly, and standardize data across tools, with real time quality monitoring and automated fixes. Ops ships faster and spends less time firefighting bad data, so campaigns, reports, and handoffs work the first time. Automate Setup, QA, And Cross-Platform Sync se historical performance for planning, automate UTM management and tracking, sync audiences across platforms, and run QA checks before launch, with real time scenario simulation and optimization. Launch with confidence, reduce rework, and keep programs consistent everywhere you run. See Risks Early And Act With Playbooks Detect churn up to 60 days early, flag buying and churn activity, and send alerts with suggested talking points and next best actions. Get weekly AI insights on portfolio health and trends. Prioritize the right accounts, trigger targeted campaigns, and automate outreach from milestones and likelihood to convert. iCustomer GTM Operations FAQs Answers for GTM Ops teams automating data, campaigns, and revenue workflows. : What does iCustomer automate for GTM Ops? Data cleaning and standardization, UTM and audience management, pre-launch QA, and reporting—plus alerts, playbooks, and portfolio insights for revenue teams. How does it help with data quality? Smart field mapping, dedupe, validation, and real-time data quality monitoring with automated fixes. Can we manage UTMs and tracking automatically? Yes—UTM management and tracking setup are automated to keep programs consistent. How do you detect risk and opportunity? The system flags churn and buying signals (including early-warning churn indicators) and notifies your team with next-best actions. Do we get pre-launch safeguards? Automated QA checks run before launching campaigns, with scenario simulation and optimization. How are audiences synced? Audiences sync across marketing platforms to keep targeting aligned. What reporting is included? Automated multi-touch attribution reporting, full-funnel insights and recommendations, custom dashboards, and automated WBR/QBR summaries. Will this replace our current tools? No—iCustomer connects to your stack, streamlining operations and decisions across your existing tools. iCustomer Blog Posts See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025. How to Fix Failing GTM in 2026: Switch from Channel-First Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions. GTM Guide 2026 Rethinking ICP in 2025: The iCustomer Methodology Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel. ABM ICP Guide Your Decisioning Engine: The Navigator for Your MarTech Stack Why every stack needs a navigator that selects the right message, moment, and channel—automatically. Decisioning Guide In under an hour Get Started Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour. Start Free Sandbox Read the Docs

Compare iCustomer vs Clay side by side. See features and outcomes. A warehouse native Decision OS with iWorkers boosts match rates, cuts CAC, and speeds ROI. vs. Compare iCustomer with Clay Clay is a sales prospecting tool, pricey, agency heavy, and built for scraping lists. iCustomer is marketing first: a warehouse native Decision OS that turns first party data and the industry’s largest signals hub into closed loop decisions across earned and paid channels. See iCustomer Live Side-by-Side Essentials: iCustomer vs. Clay What's Included Warehouse-native (Snowflake/BigQuery) audience engine Included ✔️ Not Included OneSource B2B identity + the industry’s largest signals hub Included ✔️ Limited ICP scoring & rank at contact + account level Included ✔️ Not Included First-party data unification (CDP-grade) Included ✔️ Limited Deterministic & probabilistic ID stitching (no vendor lock-in) Included ✔️ Not Included Agentic iWorkers (OODA) for marketing ops & activation Included ✔️ Not Included ABM orchestration (account → contact → journey) Included ✔️ Limited Ecom/DTC support (catalog, events, CLTV, churn) Included ✔️ Not Included Real-time suppression/overlap optimization Included ✔️ Not Included Match-rate boosting for TTD, Meta, LinkedIn, Google Included ✔️ Not Included Next-Best-Action policies (rules + ML/RL) Included ✔️ Not Included Multi-touch attribution & incrementality views Included ✔️ Not Included Audience freshness automation & recency SLAs Included ✔️ Not Included Cross-channel bidding guardrails (HITL) Included ✔️ Not Included Enrichment marketplace & web sources Included ✔️ Included ✔️ Prospect list building & scraping helpers Limited Included ✔️ Playbooks for pipeline, ROAS, churn, LTV Included ✔️ Not Included Privacy-by-design (PII minimization, lineage) Included ✔️ Limited Audit trails, governance, and RACI workflows Included ✔️ Not Included API + SQL access to unified entities/events Included ✔️ Not Included Native marts (Finance, Segmentation, Attribution) Included ✔️ Not Included Activation to ads, CRM, MAP, web, and agents Included ✔️ Limited Multi-tenant, immutable IDs & consent controls Included ✔️ Not Included Bring-your-own warehouse & compute Included ✔️ Not Included Seatless usage model (AUM + Ops credits) Included ✔️ Not Included Seats/credits for scraping & enrichment N/A Included ✔️ Enterprise SSO, RBAC, and audit logging Included ✔️ Limited Partner mode (agency instances + SOW kits) Included ✔️ Not Included Snowflake/BigQuery native-app blueprint Included ✔️ Not Included HITL review for spend-impacting decisions Included ✔️ Not Included Closed-loop learning from outcomes Included ✔️ Not Included Clay sync coexistence (optional) Included ✔️ N/A Requires external agency to run day-to-day No Yes Total cost to outcomes (TCO) Lower Higher From Sales Lists to Marketing Decisions that Compound Clay Prospecting, enrichment, and scraping playbooks (sales-led) Web sources, AI transforms, and dedupe helpers Workflow automations for outbound list ops Warehouse-native audience plane with RL feedback Closed-loop activation with attribution-driven optimization Marketing-first NBA policies & spend guardrails Suppression/overlap optimization across channels First-party ID stitching and consent governance Native marts (Finance, Segmentation, Attribution) Ecom/DTC readiness (catalog, CLTV, churn) Agency-free operations at enterprise scale iCustomer Warehouse native Decision OS (own data, not CSV lists) Biggest signals hub and first party graph for true ICP scoring iWorkers (agentic ops) with OODA loops and HITL controls NBA policies, budget guardrails, and bid governance Real time suppression, overlap, freshness automation Multi touch attribution, lift, and ROI diagnostics Identity stitching (immutable IDs), consent and lineage Native marts for Finance, Segmentation, Attribution ABM for B2B and ecom/DTC playbooks for growth High match rates to The Trade Desk, Meta, LinkedIn, Google Lower TCO: avoid redundant enrichment and ID vendors Transparent, Outcome-Based Pricing iCustomer uses AUM and Ops credits so you pay for results. Keep compute in your warehouse, avoid duplicate enrichment and ID contracts, and run without an agency dependency. View iCustomer Pricing Why Choose iCustomer? Our customers love the decision intelligence to help your Go-to-market "iCustomer’s approach from channel-first to decision-first is pioneering for brands. Their Audience Loop capability with reinforcement learning lifts ROAS, cuts waste, and does it with privacy-by-design, no compromises. " Ajay Kapoor, VP - Performance Marketing General Motors iCustomer vs. Clay FAQs Answers to common questions about iCustomer vs Clay. Learn how the iCustomer Platform Hubs for Audience, Signals, Decisions, Agents, and the Learning Loop impact results. Is iCustomer a replacement for Clay? If you only need sales prospect lists, Clay is fine. If you need marketing outcomes, unified audiences, high match rates to ad platforms, attribution, governance, and closed loop optimization, iCustomer replaces or absorbs Clay. Can we keep Clay and add iCustomer? Yes. Many teams keep Clay for niche sourcing while iCustomer handles identity, suppression, NBA, attribution, and activation across paid and earned. Over time, most consolidate to iCustomer to reduce TCO. Why is iCustomer more cost effective? Warehouse native architecture that uses your compute, built in ID stitching, and signals driven ICP scoring reduce spend on enrichment point tools and external agencies. Will iCustomer lift match rates on The Trade Desk, Meta, LinkedIn, and Google? Yes. Identity stitching, suppression, and freshness policies improve match and reduce paid waste. Does iCustomer support ecom and DTC? Absolutely. Catalog awareness, behavioral events, CLTV and churn modeling, and paid or owned activation playbooks are supported. How fast to first value? Weeks for match rate boosts, suppression and overlap wins, and basic NBA. Then compounding improvements via attribution guided reallocation. Security and governance? PII minimization, consent controls, lineage, RBAC and SSO, and audit trails. Data stays in your cloud warehouse. Turn first-party data into Compounding Decisions Stop funding list tools and agencies. iCustomer unifies identity, signals, and activation on your warehouse to raise match rates, cut CAC, and compound ROAS across B2B and ecom/DTC. Book a Working Demo

Compare iCustomer and GrowthLoop. See features and pricing approach, and how a warehouse native Decision OS with iWorkers improves match rates and ROI fast. vs. Compare iCustomer with GrowthLoop GrowthLoop helps teams build segments on top of the warehouse. iCustomer goes further: an AI native, warehouse native Decision OS with zero data egress, an oGraph powered signals hub, and iWorkers that run closed loop marketing across paid and owned channels. You get higher match rates, ABM and ecom playbooks, and attribution driven optimization without stitching together point tools. See iCustomer Live Side-by-Side Essentials: iCustomer vs. GrowthLoop What's Included AI-native Decision OS (agents + policies) Included ✔️ Limited Warehouse-native, zero data egress (run in your Snowflake/BigQuery) Included ✔️ Limited oGraph + Signals Hub (permissioned 3P + curated 2P/intent) Included ✔️ Not Included First-party data unification (ID graph + events) Included ✔️ Limited Deterministic & probabilistic identity stitching Included ✔️ Limited iWorkers for Campaign Ops, ABM, Paid Media, Analytics (OODA) Included ✔️ Not Included Next-Best-Action policies (rules + ML/RL) Included ✔️ Not Included Closed-loop optimization (outcomes → spend/bid reallocation) Included ✔️ Not Included ICP scoring & ranking (contact + account) Included ✔️ Limited Real-time suppression/overlap control across channels Included ✔️ Limited High match rates: Trade Desk, Meta, LinkedIn, Google Included ✔️ Limited Multi-touch attribution & incrementality Included ✔️ Limited Audience freshness automation & recency SLAs Included ✔️ Limited ABM orchestration (account → buying group → contact) Included ✔️ Limited Ecom/DTC playbooks (catalog, CLTV, churn, upsell) Included ✔️ Not Included MCP connectors for signals sync & tool calling Included ✔️ Not Included Privacy-by-design (consent, minimization, lineage) Included ✔️ Limited Enterprise SSO, RBAC, audit trails Included ✔️ Included ✔️ Partner/Agency mode (multi-tenant, SOW kits) Included ✔️ Limited API + SQL access to unified entities/events Included ✔️ Limited Native marts (Finance, Segmentation, Attribution) Included ✔️ Limited Seatless usage model (AUM + Ops credits) Included ✔️ Not Included BYO compute & cost control Included ✔️ Limited Vendor lock-in Not Included Possible Total cost to outcomes (TCO) Lower Higher From segmentation tools to AI native decision loops GrowthLoop Warehouse segmentation & audience activation Campaign workflows and connectors Enterprise SSO and permissions AI-native iWorkers (campaign ops, ABM, paid, analytics) oGraph/Signals hub with permissioned 3P + intent Zero-egress decisioning (agents + policies at the data) Closed-loop optimization tied to attribution lift Real-time suppression/overlap + freshness SLAs ICP scoring at contact & account with signals Ecom/DTC CLTV, churn, and catalog-aware playbooks MCP-based signals syncing & tool calling iCustomer Warehouse-native Decision OS (no egress, own your data) iWorkers for Campaign Ops/ABM/Paid/Data Analytics (OODA) oGraph + Signals hub for live, permissioned enrichment NBA policies (rules + ML/RL) and bid/spend guardrails Real-time suppression, overlap, and freshness automation Multi-touch attribution & incrementality with feedback ICP scoring & ranking at contact/account High match rates to TTD, Meta, LinkedIn, Google Ecom/DTC native playbooks (CLTV, churn, upsell) MCP connectors to sync signals & orchestrate tools Lower TCO: fewer point tools, no enrichment sprawl Transparent, Outcome-Based Pricing iCustomer uses AUM and Ops credits so you pay for results. Keep compute in your warehouse, avoid duplicate enrichment and ID contracts, and run without an agency dependency. View iCustomer Pricing Why Choose iCustomer? Our customers love the decision intelligence to help your Go-to-market "iCustomer’s approach from channel-first to decision-first is pioneering for brands. Their Audience Loop capability with reinforcement learning lifts ROAS, cuts waste, and does it with privacy-by-design, no compromises. " Ajay Kapoor, VP - Performance Marketing General Motors iCustomer vs. GrowthLoop FAQs Answers to common questions about iCustomer vs GrowthLoop. Learn how the iCustomer Platform Hubs for Audience, Signals, Decisions, Agents, and the Learning Loop improve outcomes. Is iCustomer a drop in replacement for GrowthLoop? For warehouse segmentation alone, GrowthLoop is capable. If you need AI native agents, signals driven ICP, closed loop optimization, and zero egress decisioning, iCustomer replaces or subsumes it. How does zero egress architecture help? Decisions run where your data lives, which gives lower latency, stronger privacy, and less cost. No shuttling PII to external tools. What are iWorkers in practice? Role specific agentic coworkers for Campaign Ops, ABM, Paid, and Analytics that Observe, Orient, Decide, and Act with human in the loop controls for spend and risk. Do we still need enrichment vendors? Often not. The oGraph and Signals hub provides permissioned, curated signals, and MCP connectors keep third party syncs compliant and targeted. Will iCustomer improve match rates to ad platforms? Yes. Identity stitching, freshness, and suppression raise match while cutting wasted impressions. Does iCustomer support ecom and DTC too? Yes. Catalog aware audiences, CLTV and churn models, and omnichannel activation across paid and owned are supported. What is the migration path from GrowthLoop? Keep your warehouse models and point iCustomer at the same tables. Start with suppression, next best actions, and attribution, then phase out redundant workflows. Turn Your Warehouse into an AI Native Decision Engine If segmentation is not moving the needle, switch to closed loop decisioning. iCustomer unifies identity, signals, and iWorkers on your warehouse to lift match, cut CAC, and compound ROAS across B2B and ecom and DTC. Book a Working Demo

Connect shopper behavior to sales, inventory, and trends. Personalize experiences, optimize demand and assortment, and automate promotions across channels. eCommerce & Retail & CPG Turn Consumer & Shopper Signals Into Revenue Growth Unify online and offline behavior, predict demand and purchase intent, and deploy personalized experiences that lift AOV and lifetime value. Plan assortment and promotions with AI, and turn complex data into clear actions across every retailer and channel. Get Started For Free Location 1 Location 2 Location 3 From Signals To Store, Site & Shelf Decision Intelligence For eCommerce, Retail & CPG iCustomer analyzes shopper and market signals to power the full commercial cycle: personalize every touchpoint, build high-value acquisition audiences, optimize merchandise and inventory, and improve promotion execution. One system to see performance, act, and grow. Shopper Signal Intelligence Unify online/offline behavior, predict purchase intent, and personalize each touchpoint. Merchandise & Demand Planning Analyze sales, inventory, and market trends to optimize assortment and forecast demand. Omnichannel Execution & Promotions Launch cross-channel experiences, automate inventory-based promos, and monitor retailer performance. Predict & Personalize From Real Shopper Signals See each shopper in one view by unifying fragmented data, then analyze purchase history, browsing patterns, and inventory signals to predict the next-best action across email, web, app, and in-store. Personalize every touchpoint to lift conversion and loyalty. Optimize Assortment And Forecast Demand Ask your data about sales patterns, inventory levels, and market trends; get answers that optimize assortment, forecast demand, and surface growth opportunities across every channel and retailer. Use those insights to plan smarter and support winning strategies that drive sell-through. Automate Experiences And Promotions That Perform Launch automated cross-channel campaigns that adapt to customer behavior, run inventory-based promotions, and monitor retailer performance and operational KPIs with alerts. Act on those alerts to boost conversion and loyalty and turn operational complexity into ROI. iCustomer eCommerce, Retail & CPG FAQs Answers for commerce, retail, and CPG teams aligning shopper signals, merchandising, and promotions. What does iCustomer do for eCommerce, Retail & CPG? It unifies shopper and market signals to personalize experiences, build acquisition audiences, optimize assortment and inventory, and improve promotion execution across channels and retailers. Which signals are supported? Online and offline behavior, purchase history, browsing patterns, sales and inventory data, and market trends. Can it improve acquisition efficiency? Yes—build high-value look-alike audiences from your best customers and suppress existing buyers to focus spend. How does it help with merchandise planning? It analyzes sales patterns, inventory levels, and market trends to optimize assortment and forecast demand. Can promotions adapt to inventory and behavior? Yes—automate inventory-based promotions and cross-channel experiences that adjust to customer behavior. Does it support omnichannel reporting? Yes—see performance across digital and physical retail, track retailer execution, and monitor operational KPIs. How quickly can teams see value? Once connected, teams get unified insights and can launch automated experiences; results improve as signals accumulate. Is this available globally? Yes—deploy across markets and retailers with controls for regional operations and compliance. iCustomer Blog Posts See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025. How to Fix Failing GTM in 2026: Switch from Channel-First Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions. GTM Guide 2026 Rethinking ICP in 2025: The iCustomer Methodology Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel. ABM ICP Guide Your Decisioning Engine: The Navigator for Your MarTech Stack Why every stack needs a navigator that selects the right message, moment, and channel—automatically. Decisioning Guide In under an hour Get Started Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour. Start Free Sandbox Read the Docs

Unify people and accounts into one governed profile. Enrich with firmographics, technographics, and intent, and automate matching, deduping, and monitoring. Identity & Context Enrichment Know Every Customer U nderstand Every Moment Resolve fragmented identifiers into one governed profile, then enrich with firmographic, technographic, and intent context. Automate match, verify, dedupe, and monitoring so profiles stay fresh and activation-ready across every tool. Get Started For Free Intent Technographics Firmographics From Raw Records To Reliable Profiles Identity & Context Enrichment Built For GTM iCustomer unifies people and accounts into an AI-ready identity graph, then enriches profiles from trusted sources—so targeting, measurement, and personalization work the first time. Policies, consent, and suppression are built-in, and quality improves continuously. Unified Identity Graph Resolve people and accounts across web, product, and CRM with consent and suppression controls. Context & Attribute Enrichment Append firmographics, technographics, roles, and intent from first- and third-party sources. Quality, Governance & Freshness Automate match, verify, dedupe, and monitoring to keep profiles accurate in real time. Resolve People, Accounts, And IDs Into One View Links web, product, CRM, and partner identifiers to build governed buyer and account profiles with consent and suppression controls. Gives teams a single source of truth for targeting, frequency control, and measurement across channels. Enrich Profiles With Real-World Context Blends first-party data with 100+ trusted sources to append firmographics, technographics, roles, and buyer intent. Improves match quality and relevance so outreach, spend, and personalization hit the mark. Automate Match, Verify, Dedupe, And Monitor Runs policy-aware checks and continuous monitoring; fixes conflicts and stale data automatically. Keeps data trusted for activation and analytics while reducing manual clean-up and risk. iCustomer Identity and Context Enrichment FAQs Answers to common questions about identity resolution, enrichment sources, and governance. What is Identity & Context Enrichment? A service that resolves people and accounts into one governed profile, then enriches them with attributes and intent so targeting, analytics, and personalization work reliably. Which data sources can be used for enrichment? Your first-party data plus trusted external sources (including warehouse and partner feeds) to append firmographics, technographics, roles, and buyer intent. How do you handle consent, suppression, and privacy? Consent and suppression are enforced at the profile level with audit trails, role-based access, and policy controls aligned to regional requirements. Can this fix duplicates and bad records automatically? Yes. Automated match, verify, and dedupe routines standardize records and continuously monitor quality with suggested or auto-applied fixes. Does this support both people and account resolution? Yes—iCustomer builds a unified graph for individuals and companies, linking IDs across web, product, CRM, and ads. How fresh are the enriched attributes? Profiles are monitored and refreshed on schedule or when new signals arrive, keeping key attributes current for activation. Do we need to replace our current tools? No. iCustomer connects to your CRM, MAP, ad platforms, product analytics, and warehouse to enrich in place and sync updates. Is this available in our region (US/EU/APAC)? Yes—global deployments with localization and data residency options are supported. iCustomer Blog Posts See how Decision Intelligence, dynamic ICPs, and a true decisioning engine help GTM teams move from channel-first to outcomes-first ABM and compounding growth in 2025. How to Fix Failing GTM in 2026: Switch from Channel-First Shift from channel-first to decision-first. Install a decision loop that unifies data, audiences, and actions. GTM Guide 2026 Rethinking ICP in 2025: The iCustomer Methodology Build a dynamic, signal-rich ICP and orchestrate ABM plays that compound growth across the funnel. ABM ICP Guide Your Decisioning Engine: The Navigator for Your MarTech Stack Why every stack needs a navigator that selects the right message, moment, and channel—automatically. Decisioning Guide In under an hour Get Started Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour. Start Free Sandbox Read the Docs

Usage based pricing for Audience Loop and iCustomer Decision OS. Start self serve in a sheet, keep media spend unmarked, and grow into a composable Decision OS. Predictable pricing Only Pay for What You Use Audience Loop Sheet-native Live Audiences For lean, self-serve teams that live in spreadsheets and are tired of messy lists and tool bloat. Start in a sheet, plug into your tools, and get enterprise-grade enrichment, matching, and sync, without a CDP rollout. Try Audience Loop Free Product Features Agentic list building Match-boosted activation Live audience monitoring One-click enrichment Sheet-native templates Identity resolution Included Unlimited users and workspaces Starter templates and playbooks Usage dashboard and credit alerts Email support and office hours iCustomer's Secure enterprise processing Easy upgrade path to iCustomer Decision OS Decision OS Composable Decision OS For marketing, data, and ops teams that need one compounding brain across audiences, spend, and agents. Composable modules for customer data, signals, decisions, agents, and activation. Add what you need without ripping out what you have. Book a Decision OS Demo Product Features Warehouse-native customer & account 360 Signals Hub: 1P, 2P & 3P and custom signals Decision Hub with 1:1 next-best-offer policies iWorker Hub: digital twins for key marketing roles Multi-channel activation, matching & suppression Closed-loop attribution, analytics, and learning Included Unlimited user seats Premium extensions Dedicated expert support Enterprise security Adv. Access management Custom SLAs Trusted by Leading Enterprises In eCommerce, High Tech & Consumer Technology Flexible Pricing for Every Stage of Growth Media spend stays yours, never marked up We charge for the intelligence layer, not a cut of your ad budgets. You keep direct pricing with every channel and see transparent platform fees. Economies of scale Start with one workspace or motion and scale as you grow. As workflows expand, AUM tiers lower unit costs so you avoid paying for unused features. Start Self-serve, grow into Decision OS Start with Audience Loop in a sheet for one team. Later, plug those audiences and signals into Decision OS on your warehouse. no re-implementation What You Get with Audience Loop and Decision OS Observability and Auditability Full Observability Who was targeted When and on which channel What happened next Audience and signal level detail Observability Features Enrichment logs Decision logs Activation logs Agent action logs & Identity Resolution Deterministic identity graph Probabilistic identity graph People, accounts, devices, emails Decision ready profiles Real time Decisions and Guardrails & Real time Personalization Live warehouse signals Real time scores Adjust offers and sequences Tune bids in near real time Governed Agent Guardrails Hard limits on budgets Controls for audiences Controls for channels Human in the loop control Access Management Granular team permissions Control who sees which data Scoped access to audiences Scoped access to agents Environment Management Separate workspaces per team Dev, stage, and prod environments Feature flags for safe rollouts Test changes before go live Security and Compliance & Enterprise level Security Live warehouse signals Real time scores Adjust offers and sequences Tune bids in near real time Compliance and Residency Hard limits on budgets Controls for audiences Controls for channels Human in the loop control Custom Security Review Granular team permissions Control who sees which data Scoped access to audiences Scoped access to agents Support Email support Slack support Clear SLAs by tier Priority paths for higher tiers Integrations Plug and play sources and channels in Audience Loop HubSpot Apollo Google Sheets SmartLead LinkedIn Ads Google Ads Meta Ads Reddit Ads View the full connector list inside the app Integrations 200+ Integrations with Data Sources & Destinations in Decision OS Support Systems Product Events Web Personalization Data Shares Don't See yours? Contact us * *We can Likely connect via API or warehouse views. iCustomer Pricing FAQs Explore how pricing works for Audience Loop and Decision OS, and get answers on credits, pilots, media spend, contracts, and support. Decision OS Audience Loop How do you define an “Audience”? An Audience is a living set of people or companies that match a shared identity and intent. iCustomer first resolves duplicates into one canonical profile, enriches it with Open Graph signals, then groups those profiles under dynamic criteria (ICP, lifecycle stage, intent, SKU affinity, etc.). Because the Audience updates in real time, a single buyer can enter or exit as their behaviour or attributes change giving Marketing‑Ops teams a continuously accurate target list for activation and measurement. If I want to keep some of my existing marketing tools while sunsetting others, how does iCustomer handle that? iCustomer is a data‑first, composable platform where your unified audience, graphs, and agents sit in a neutral layer, while each tool is just a pluggable destination. Keep the apps you love, retire the rest; workflows and audiences keep running because they’re connected to the data layer, not hard‑wired to any single tool. What happens if we out‑grow our audience or workflow‑run allowance? We’ll email and Slack you at 70 % and 90 % usage. Go over your limit and we simply meter the excess at the published overage rate - no service disruption, no hidden penalties. Can we start on the Basic plan and upgrade later? Absolutely. Plans are prorated: move to Growth or Enterprise at any time and you’ll only pay the difference for the rest of the term. Is there a set‑up or implementation fee? No. Onboarding, connector configuration and the first training session are included in every tier. Enterprise customers can add a paid hands‑on launch package if they need deeper white glove service or DIFM (Do-it-for-me) option. How are Paid Social & DSP activations billed? Activation is part of your workflow‑run meter; the actual media spend remains on your own Google, LinkedIn, Meta, Amazon or DSP invoices. Are Knowledge Graph and Semantics included or add‑ons? They’re included starting at the Growth tier. Enterprise adds zero‑copy deployment in your own Data Platform, CDW, Snowflake plus custom ontology extensions. How is the Reinforcement‑Learning (RL) engine priced? The RL optimization engine is bundled into Growth and Enterprise. You only pay for the workflow runs it triggers; no separate “AI surcharge” or token bill. Can I bring my own LLM API or self‑hosted models? Yes. iCustomer’s Custom LLM Gateway lets you plug in any OpenAI‑compatible endpoint (Anthropic, Cohere, private Ollama, etc.) or route calls to models you host in your own VPC. You keep full control of keys, usage, and data residency while the agents call your chosen model behind the same workflow node. Is my data secure and compliant? Yes. iCustomer is SOC 2 Type II certified, encrypts data in transit and at rest, and offers customer‑managed Snowflake for zero‑copy deployments. Enterprise customers can add single‑tenancy VPC or on‑prem Docker. In under an hour Get Started Spin up an Audience Loop workspace or map a Decision OS pilot on top of your warehouse. Start free, then talk with our team when you’re ready to standardize GTM on one Decision OS. Try Audience Loop Today Demo Decision OS

Explore iCustomer Resources for blogs, docs, eBooks, free tools, playbooks, agent guides, and the glossary. Learn how to activate data and measure outcomes. Resource Library Explore hundreds of resources to take your growth strategy to the next level See Our Resources in Action ICustomer Resources Doc iCustomer Glossary Define key terms for signals, profiles, agents, and governance. Explore firmographics, identity resolution, match rates, and policy guardrails so marketers, ops, and sales speak the same language and execute faster. Blog iCustomer Blog Summaries of posts like From Agent Chaos to AI Coworkers and How to Fix Failing GTM in 2026, plus how tos and benchmarks to raise match rates, lower CAC, and ship faster. Free Tool Credit Estimation Calculator Estimate credits for enrichment, validation, matching, and exports. Enter list size, fields to fill, and target channels to preview usage, run time, and ways to cut spend. Agents iCustomer Agent Hub Preview agents for prospecting, enrichment, email validation, and handoffs. View inputs, outputs, KPIs, and guardrails to understand use cases before testing them in product. Doc Platform Documentation Docs for iCustomer architecture, data models, APIs, roles, security, and governance. Understand the composable platform, available integrations and workflows with setup guides and examples. eBook Agentic ABM in 2026 A practical guide to account based marketing with AI agents. Learn to unify signals, build buyer profiles, automate outreach, and measure lift with templates, checklists, and case studies. PlayBook Marketing Playbooks Step by step plays for growth and ops. Target, enrich, qualify, match, and activate on LinkedIn, Google, and Meta. Includes inputs, agent presets, KPIs, and QA checklists. In under an hour Get Started Spin up a sandbox, sync a sample to your warehouse, and run your first Discover → Enrich → Activate workflow in under an hour. Start Free Sandbox Read the Docs