Live Intelligence,
and Automation
Under One Roof
Imagine an Intelligence layer of your unified & trusted data foundation, uncovering insights and answers buried within your complex datasets. That's the essence of the iCustomer - Multi Agent Decision Engine (MADE)
Designed to complement your existing GTM stack, so you can launch Agentic Apps & activate Intelligence.
iCustomer "always on" data quality ensure your data in a decision-ready format, transforming disjointed information into actionable intelligence that fuel growth.
Enrich
Learn and optimize your audience, ICP, segments, identify people, champions, relationships & signals behind raw data, noise, web visits. Observe every customer and signal.
Identify People & Opportunities
Out of the box, target audience, ICP, people & opportunities discovery on custom basis through out your funnel based on signals, intent activities, label attributes. Trusted hierarchy.
Waterfall Enrichment
Enrich your prospect and customer data programmatically from 100+ data sources via single integration i.e Intent, business triggers, funding, job change, labels, M&A, press releases, segment, employee changes and much more.
Audience Sync
Build Custom Audience Optimization or ICP (Ideal Customer Profile) refinement through out your tech stack & all forms of data onboarding to ensure your GTM strategy is in sync with trusted data and operating intelligence.
Labelling & Scoring
Keep every customer profile labels & scores dynamic throughout the life cycle with evolving behavior and appropriate labels. Maintain context & relevancy.
Auto Segmentation
Discover emerging segments, cohorts, relationships and refine your target audiences at the speed of business providing a competitive edge in your GTM strategy.
Champions Tracking
Track job changes, promotions, user reviews and everything else that matters to your customers and automate the generation of new leads when people change jobs.
Decide
Go beyond adhoc analysis to unified insights and persistent conversion tracking by connecting all your channels, helping you to decide and act. This enables true picture of your plan, execution and clarity on what truly drives your pipeline growth & conversion.
Chat with your
unified data
Out of the box, we'll Link and resolve all people in your first party data set with accurate hierarchy, activities, and signals across your channels & tools.
Forecasting & Simulation
Conversational forecasting and simulation. Chat with your data to predict accurately with changing data, seek recommendations. Simulate scenarios in real-time to optimize strategies for maximum impact.
On the fly Insights
In-depth Customer & Marketing Analytics, acts like a data analyst/scientist quarterback, giving you the intelligence and next best actions you need to optimize your operations.
Dark Funnel
Tracking
Go beyond the standard data and get insights into your customer lifecycle journey across touchpoints. By marrying your first party data with real world signals you'll never be left in dark and always one step ahead of competition.
Conversion Tracking
Get instant access to in-depth conversion tracking, eliminating the need for complex setup and configuration. Start tracking all your marketing efforts' impact right away
ROI & ROAS
Optimization
AI-powered marketing optimization. Boost ROI and ROAS with precise audience targeting, content tracking, and campaign refinement. Unlock maximum returns.
Activate
Go beyond linear automation or integrations by truly optimizing cost, data quality and intelligence across your tech stack. Launch Multi AI Agent driven workflow for data apps within your favorite tools
Launch Your Own Agent app
Launch AI assistant apps to do do complex task across tech stack. No code, no AI expertise, no complicated workflows. Simply chat, test, and launch through our natural language interface.
Optimize Your
Tech Stack
Consolidate your tech stack with central brain to track friction, features across your tech stack, so say goodbye to martech fire fights and finally make your revenue tech stack intelligent and work for you.
Clean Your
Data
Automate always on data quality, enrichment, deduplication, normalization and much more without the necessity of a dedicated self service data platform or governance overload.
Prebuilt Recipe
Don't have time to create your own Agent app? Use one of our prebuilt recipe, fine-tuned with domain-specific data and configured for best-in-class performance or grab an Agent/app generated by our community.
Launch in
Salesforce
Tired of the frustrating complexity of workflows, custom formulas, and custom fields in SFDC? Create flows not on hard coded linear rules but flexible waterfall approach natively
Launch in
Snowflake
Stop fussing around with ETL and reverse ETL. Simply augment your existing warehouse and data into an enterprise intelligence hub focussed to align IT & business teams.
Platform
Opinionated yet composable platform automatically optimizes the AI workflow to fit your data and application also allow ops teams to easily customize, and scale modern AI solutions by integrating various components to optimize marketing and GTM outcomes.
Self-Learning AI
Our AI engine dynamically learns from your data, users and customer behaviour to further recommend and share updated insights from your evolving business. Also keep optimizing task and user personalization.
Knowledge Graph
Entity resolved customer knowledge graph for persistent unification of fragmented data and signals for ongoing enrichment of info, labels, metrics, scores and analytics from both structured and unstructured data with universal ID management.
Ontology & Taxonomy
Industry’s first marketing/GTM focused Proprietary ontology and taxonomy for customer knowledge management with unique relationships between people, companies, relationship and places for ongoing enrichment & labels.
Data Warehouse
Zero copy data architecture so your data never leaves your environment, use your existing warehouse for every unique customer and prospect information stored, unified and uncovered from unknown to known with persistent enrichment and data quality.
LLM Agnostic
Any model provider or bring your own. We supports all major model providers, locally hosted and open-source models (incl. OpenAI, Cohere, Llama and Mistral).
Privacy & Compliance
Management
Advanced privacy compliance and tags enablement across HIPAA, SOC 2 Tier II, GDPR and CCPA ETC
200+ Integrations to enable sources & destinations
Power all your tools, task and workflows with most accurate Intelligence.
