iCustomer unlocks your customer data value by enrichment & activation empowering marketing and GTM teams to make informed decisions. With AI-driven workflows, reduce CAC, increase LTV, and tech stack optimization—all without needing huge resources or complex setup.
MINIMIZE CHURN
REDUCE CAC
INCREASE LTV
IMPROVE FORECASTING
How It Works
iCustomer's Decision Intelligence platform is based on OODA (Observe, Orient, Decide & Act) principles to transition your GTM operations from reactive to proactive.
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Always on - end-to-end data quality monitoring on unified data, funnel, and channels;
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AI co-intelligence to interpret data & signals, suggest priorities & actions beyond linear rules;
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Programmatic GTM operations to enable bespoke automation, better team alignment, and seamless human-AI collaboration within your existing tech stack.
iCustomer's zero-copy architecture keeps your data secure in your warehouse with compliance while enabling dynamic intelligence running across your connected tech stack.
Observe
We observe all signals & enrich all your relevant labels on your fragmented customer data with unified intelligence from 1P, 2P & 3P sources, maintaining a dynamic and continuously updated customer intelligence.
Decide
We enable embedded analytics by creating all your insights connected on a knowledge graph to enable discovery of micro segments and enabling dynamic scores and inferred metrics in real time.
Activate
Leverage dynamic triggers and recommendations on unified customer data. Automate your flywheel to target accurately, predict churn and customize recommendations, without data wrangling or overworking.
Trusted by Leading Enterprises
in Pharma, Technology, Finance and Manufacturing